According to Urban Dictionary, the phrase has been around for 12 years, but I just heard it for the first time when I saw this commercial from AT&T: https://youtu.be/ClXfWgKAIEI While it's easy enough to tell from the commercial what the tattoo artist means when he tells his victim customer to stay in his lane, I still … Continue reading Stay in Your Lane, Bro
I had seen the commercial a couple of times, but I hadn't really paid too much attention to it. Then I read Harlan Coben's tweet about it: Is it weird that Chevy’s adverising campaign relies on the fact that no one believes Chevy is reliable? — Harlan Coben (@HarlanCoben) January 7, 2019 https://platform.twitter.com/widgets.js So I … Continue reading Sorry, Chevrolet, It Looks Like Two Thumbs Down for Your Latest Commercial
I've noted before that Christmas commercials in the U.K. are like Super Bowl commercials in the U.S.; it's one of the highlights of the advertising world. I've already written about my favorite British Christmas commercial of 2018, the ad by John Lewis featuring Elton John. If you missed it, here it is; if you've seen it before, … Continue reading The Best of Britain’s 2018 Christmas Commercials
You may have heard about the quality control problem Hershey is having with its kisses. Apparently, a few of them are missing the tip, as shown in the picture above. “The iconic, conical shape is one of the reasons families have loved Kisses for generations," according to Jeff Beckman, a Hershey spokesman. "We shape the … Continue reading Hershey May Have to Change the Logo on Its Kisses
Yes, it is. Perhaps you've seen it; if not here it is: https://www.youtube.com/watch?v=Bvrem8e9LHI There are a couple of things I find annoying with this ad. First, how many people go out on Black Friday and buy two cars, one for themselves and one for their spouse? If that's GM's target market, I'm guessing it's a … Continue reading Is This the Worst Holiday TV Commercial?
I've often wondered why one t-shirt sells for $3 and another one sells for $30, even though I see no difference. Or why one pair of Levi jeans is $49 but a pair of Off White jeans is $450. I see no difference between such fashion wear, and always thought that the prices were purely … Continue reading I Knew It! “Fashion” Is Fake!
Last week I wrote about the great Christmas commercial British retailer John Lewis came out with this year which features Elton John. The Boy & The Piano opens with 71-year-old Sir Elton sitting at a piano at home, playing the first few notes of his famous hit Your Song. From there, it works backward through his life, from … Continue reading British Firm Has the Nerve to Poke Fun at John Lewis’s Christmas Commercial Featuring Elton John
It's one of the annual traditions I've looked forward to for the past few years, the release of the John Lewis (a British retailer) Christmas commercial. This year feels a little bit extra special after spending last winter in London and getting to visit the John Lewis flagship store on Oxford Street. This year is the first … Continue reading Some Gifts Are More Than Just a Gift – the 2018 John Lewis Christmas Commercial Is Here!
It's Advertising Week in New York City (hopefully you were aware of that, otherwise you'd have to wonder about the advertising capability of the people running the conference.) Anyway, one of the panel sessions was "Driving the Future of Voice Activation" and one of the panel members, Barrak Moffitt, executive VP of content strategies and partnerships … Continue reading Is Your Streaming Music Playlist Guilty of Recency Bias?
I am once more grateful to the Twitter account of Marketing Birds for posting these entertaining clips. Enjoy. Here's an ad for an eyeglasses company featuring a soccer player. I guess when you are a soccer player, you think anything round is a soccer ball... https://www.youtube.com/watch?v=35JQxTe3yLA Here is a clever video from 2014 that looks … Continue reading A Few Short but Entertaining Videos/Ads