Note: this article will be of little interest to most, if not all, readers. Unless you're into hearing someone complain about how changes to a search algorithm ruined their life, it's best that you just hit the like button and move on. For those who decide to continue reading, you've been warned. In late September … Continue reading Thanks, Google, for Crushing My Hopes and Dreams
Jack Dorsey, CEO of Twitter, tweeted the following message earlier today: We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought. Why? A few reasons…🧵 — jack 🌍🌏🌎 (@jack) October 30, 2019 Jack then went on to offer several reasons for the decision, … Continue reading Three Cheers for Twitter
According to the latest Pinkcast, there is a lot of evidence to suggest that rhymes are an incredibly persuasive tool. In a study titled, “Birds of a Feather Flock Conjointly: Rhyme as Reason in Aphorisms,” researchers found that participants who were given rhymes found the message more accurate and more insightful. The reason was that … Continue reading Beware of Ads That Rhyme, They’ll Get You Every Time
It's the most wonderful time of the year. Neiman Marcus has come out with its 2019 Christmas Book, full of outrageously expensive gifts. This is the first year that every gift is under one million dollars. So if you're ever going to buy something from this catalog, this may be the year. Here are my … Continue reading I’m Dreaming of a $700,007 Aston Martin from Neiman Marcus
Let's face it, toilet paper math is hard. How is anyone supposed to make sense of all those numbers that appear on toilet paper packages? But apparently there's something even more troubling than toilet paper math. I guess you would call it toilet paper etiquette. The Wall Street Journal has a cover story (that's right, … Continue reading Coming Soon to a Bathroom Near You – the Forever Roll XXXL?
Despite my fondness for commercials, I was not aware until yesterday that there is an Emmy award for the best commercial. So of course, I had to check them out. Here were the five finalists (two featuring Apple products): Behind The Mac - Make Something Wonderful - Macbook: Behind the Mac, people with passion are … Continue reading And the Winner of the Emmy for Best Commercial Is….
Great Britain's advertising regulator, the Advertising Standards Authority (ASA) has banned two ads from appearing on British TV because of the ads' depictions of harmful gender stereotypes. These are the first such actions by the ASA since the regulations came into force last month. The ads, from the local branches of Volkswagen and the food giant Mondelez, were … Continue reading Should These Ads Have Been Banned?
I know I'm an outlier on this one. I like commercials. I consider them to be like the tweets of the video world, short, sweet (usually), and to the point. I've featured many of my favorite commercials over the years on my blog, and I'm always on the lookout for a new one to feature. … Continue reading Another Winning Ad: Instacart and Aliens
The Wall Street Journal recently had a story about how more and more companies are using software to monitor its workers' habits. ActivTrak software can track "every little thing that happens on the computer from the time it’s fired up.". If you're on ESPN for five minutes it knows. It knows how much time you … Continue reading Uh-oh. It May be Time for Me to Stop Using the Company Laptop.
This is a great five-minute "film" from Bianco, a Danish shoe brand. It was part of Bianco's "Step Out of Your Head" campaign; here is a description of it from the campaign web site: In this year's campaign, we're encouraging you to silence your worst critic, yourself. Most of us tend to let our thoughts … Continue reading Falling in Love on a Lift