Advertising jingles have been part of American culture for nearly 100 years. According to the Smithsonian, the first jingle broadcast on the radio debuted on Christmas Day 1926 to praise the virtues of Wheaties cereal.
A former neighbor had his own advertising firm that specialized in creating jingles for commercials. His license plate was JINGLES. It seemed like one of the coolest jobs I could imagine.
We all have jingles we remember, that we love, or that we find annoying.
Quality Logo Products has put together a blog post that shares what some of those jingles are, based on a survey of 735 Americans. It’s a wonderful post, and if you want to read about the various surveys they took, I’d recommend checking it out.
I will just share two of the top 10 categories of jingles that the survey participants identified: the most likable and the stickiest (the ones we remember the best). As you might imagine, there is a lot of overlap between the two lists.
Here are the most likeable jingles:
1. McDonald’s: I’m Lovin’ It
2. Folgers: The Best Part of Waking Up
3. Band-Aid: Stuck on Band-Aid
4. Oscar Mayer: I Wish I Was an Oscar Mayer Weiner
5. Kit Kat: Give Me a Break
6. Rice-a-roni: The San Francisco Treat
7. Lucky Charms: They’re Magically Delicious
8. Purina Meow Mix: Meow, Meow, Meow, Meow
9. State Farm: Like a Good Neighbor
10. Ricola: Cough Drops (this is the one I do not remember)
And here are the most memorable (some of the videos are in the above list):
1. Nationwide: Is On Your Side
2. McDonald’s: I’m Lovin’ It
3. Ricola: Cough Drops
4. Rice Krispies: Snap! Crackle! Pop!
5. Lucky Charms: They’re Magically Delicious
6. Spaghetti-O’s: Uh-Oh Spaghetti-O’s
7. State Farm: Like a Good Neighbor
8. Campbell’s Soup: Um-Um Good
9. Kit Kat: Give Me a Break
10. Toys R Us: I Don’t Wanna Grow Up
Did you catch yourself singing along with any of these?
*image from Yummy Sounds