Who doesn’t like a good joke?
But how many business owners make joke-telling a key part of their advertising strategy?
Enter Norman the Floorman of Norman Carpet One in Bryn Mawr, PA.
Norman Chaikin, owner of Norman Carpet One, has been in the flooring business for more than 40 years, and is a frequent advertiser on local radio stations.
A key part of his advertising is telling a joke, and I must admit that I find the jokes, even though they are a bit corny, funny. I guess they would fall into the category of dad jokes.
Here are some examples:
- I went to my psychiatrist, and told him: “Doc, nobody listens to me!”, he replied: “Next!”
- I failed math so many times, I can’t even count.
- I went to my psychiatrist and told him: “Doc, I can’t stop stealing!”, he replied: “Take these pills for three days, and if they don’t work, get me a digital camera.”
- “My best friend has been married now for thirty years, and he tells me he still loves the same woman. If his wife finds out, she’s gonna kill him!”
- A guy walks up to me last night and asks if I’ve seen any cops around. I say “no”, he says “stick em’ up!”
- I haven’t talked to my wife in three weeks, she hates when I interrupt her!
If you’d like to hear one, here’s an audio clip:
Even their trucks and vehicles have humorous sayings as part of their branding; here’s one example:
- “Driver carries no cash. He’s married.”
According to Norman, they have had parents bring their kids here and say, “Our kids are obsessed with Norman. Does he really exist?” Having that kind of relationship with people has been a nice aspect of the business.
It’s probably hard to say what is the dollar value, if any, of being known as the guy who tells jokes on the radio. But to me, it’s a great way to build brand awareness, and in the highly competitive flooring business, that would seem to be a critical success factor.
I know that if someone were to ask me to name a flooring business, Norman Carpet would be the first one that would come to mind.
Norman is also a believer in supporting the local community, and over the years has donated carpet to several non-profit organizations.
So congrats to Norman for his success, and I look forward to more jokes in the years ahead.