I’m a big fan of Jimmy Buffett, and I’ve been to one of the Margaritaville restaurants, but I was not aware of Latitude Margaritaville.
So about halfway through the show, I started browsing through the Latitude Margaritaville website, and I finally stopped about an hour later.
I discovered that there are currently three locations – Daytona Beach, Hilton Head, and Watersound (which is near Panama City Beach in Florida). Ranked the nation’s most popular active adult community of 2018 by 55Places.com and 2019’s Best 55+ Community of the Year by the National Association of Home Builders, the first Latitude Margaritaville opened in Daytona Beach in 2018.
It looks like a wonderful community, and the quality of the construction and the amenities offered seem top-notch. However, it is a 55 and older community, which at this point does not appeal to my wife and me as a retirement destination.
The reason I bring all this up is that it seems to be a great example of a mutually beneficial partnership.
Wheel of Fortune has the opportunity offer some great prizes – besides the possibility of winning a home, contestants will spin the iconic Wheel to win luxury vacations to popular Margaritaville Hotels & Resorts including those in Florida, the Caribbean, and The Great Smoky Mountains. I am sure the cost of those prizes is paid for by Margaritaville.
Latitude Margaritaville gets some great exposure on one of the most-watched TV shows in America, and games are played on a custom set including images from Latitude Margaritaville communities and Margaritaville-branded products.
I’d be curious what happened to the web traffic to Latitude Margaritaville during Home Sweet Home week on Wheel of Fortune. If I am any indication, I would guess that there was a spike in traffic, and that visitors spent a great deal of time on the site. I assume many people were not aware of Latitude Margaritaville, and this partnership raised the awareness level.
And even though we have no plans to buy a house in one of these communities, I would not hesitate to recommend the website to others to give it a look (and warn them that they may end up browsin’ away in Margaritaville).
Now if only I had an audience as big as Wheel of Fortune’s viewership, perhaps Latitude Margaritaville would be contacting me after this post, and offering us a house in exchange for promoting the community.
And while it may not be what my wife and I are looking for, it would be rude to turn down such an offer 🙂
*image from Buffett News