Quick! Draw Ketchup!

It's been a while since I've written about one of my favorite topics- TV commercials. Commercials are like the tweets of the video world, trying to get their message across in less than one minute. Not only is there usually good music and humor, but the commercial also has to try and sell you a … Continue reading Quick! Draw Ketchup!

The Emperor Has No (Physical) Clothes. Only Digital…

OK. Add one more item to my growing list of possible trends that I just don't get. Several fashion companies are creating digital outfits that people can "try on" by uploading images of themselves wearing the digital clothing item. Once they make the purchase of the digital clothing item, they can share the photo online. … Continue reading The Emperor Has No (Physical) Clothes. Only Digital…

So Much for Having a Brand Name

Companies spend millions of dollars to develop their brand names so that they are easily recognized and well thought of (source - just guessing, off the top of my head). But sometimes, a company may need to rebrand itself.to reflect a changing product mix. Some examples include: Dunkin' Donuts changed its name to Dunkin' Burlington … Continue reading So Much for Having a Brand Name

Introducing! The Class of 2025!

The Mindset List, aka the “always/never” list, is a compilation of key points about incoming college students. Created at Beloit College in 1998 to reflect the world view of entering first year students—and to help faculty understand incoming classes—the list started with the members of the class of 2002, born in 1980. In 2019, the … Continue reading Introducing! The Class of 2025!

I Think the Hairstylist Was Trying to Tell Me Something

I went for my quarterly haircut today to one of those national chains, the same one I've used for several years now. I never ask for a specific stylist, whoever is available is fine with me. And today was my first time to have my haircut by this particular woman. I should have had an … Continue reading I Think the Hairstylist Was Trying to Tell Me Something

Now These Are My Kind of Jeans…

Ever since I broke my wrists last November, I don't think I've worn a pair of jeans. I got in the habit of wearing a pair of warm-ups because they were much easier to get on. So for the past several months, I've either worn a pair of khakis for work, or a pair of … Continue reading Now These Are My Kind of Jeans…

Music Monday: A Compilation of the Best Frontmen/Lead Singers of All Time

As I was watching a Fleetwood Mac video with Stevie Nicks leading the way, I thought to myself, 'I would pick her as the top "frontman" for a band'. Her voice, her looks, her dress, her swagger - she's got it all. I'll include a couple of her videos at the end. So that got … Continue reading Music Monday: A Compilation of the Best Frontmen/Lead Singers of All Time

What Men Wear in Bermuda Should Stay in Bermuda

It's not unusual to see men in Bermuda wearing a suit with short pant legs, like a pair of shorts. I've seen it, and didn't think anything of it. I just knew it was something I would never dare to wear, at least in the U.S. But others have. Here's LeBron James: All I can … Continue reading What Men Wear in Bermuda Should Stay in Bermuda

Oh My, How Our Spending Habits Have Changed. From Toilet Paper to Teeth Whitener

A year ago, people couldn't find toilet paper, hand sanitizer, or baking flour. Fast forward one year, and now people are having trouble finding deodorant, teeth whitener, and condoms. Welcome to the post-COVID-19 world of retail. As pandemic restrictions are being lifted around the U.S., people are looking to buy products that will help them … Continue reading Oh My, How Our Spending Habits Have Changed. From Toilet Paper to Teeth Whitener

The Spotlight Effect – Part Two: Forget About Your Bad Hair Day

I first wrote about the spotlight effect back in 2019. Simply put, this refers to the fact that all of us pay a lot more attention to ourselves than other people pay to us. Dan Ariely casts the spotlight on this phenomenon again this week with the following letter: Dear Dan, In an effort to … Continue reading The Spotlight Effect – Part Two: Forget About Your Bad Hair Day