It's that time of the year when people are starting to set goals for the New Year. One popular goal is to be healthier, so I thought I'd share some information on one initiative that focuses not only on being healthier, but also more compassionate, and more environmentally friendly. Veganuary is a UK-based non-profit organization … Continue reading Veganuary Can Be a Game Changer
The Wall Street Journal recently did some investigative reporting on "Amazon's Choice" products, and the results are at first glance concerning. Many people, myself included, use Amazon's Choice as a stamp of approval from Amazon. Such a designation comes in handy when one is trying to decide between tens, if not hundreds, of options when … Continue reading Is It Buyer Beware, or Reader Beware?
I think at heart I must be a frustrated ad-man. I love great commercials and ads, as well as clever marketing campaigns. So imagine my excitement when I received an email today that Marketing Birds had compiled an ebook that featured the best ads of 2019. It's been a while since I've featured something from Marketing … Continue reading The Best Ads of 2019, Courtesy of Marketing Birds
It's been a tradition since I started this blog to share the best Christmas commercials coming out of the U.K. For British retailers, the ads are the equivalent of the Super Bowl commercials in the U.S. I've already featured one British Christmas ad this year, the one by Hafod's, a hardware store in the Welsh … Continue reading The Best of Britain’s Christmas Commercials, 2019
I'm guessing many of you have heard about and perhaps seen, the latest Peloton ad in which a husband surprises his wife with a Peloton bike for Christmas. The ad, all of thirty seconds long, may be the most expensive ad ever produced, far exceeding the cost of Super Bowl commercials. Last year, a Super … Continue reading A Tale of Two Christmas Ads
Today's Wall Street Journal had a story by Stephanie Yang that looked at the world of online mattress sales, and how people try to scam the system. Many online mattress firms offer "free" trial periods during which customers can try out a mattress. The customer typically pays for the mattress upfront and gets a full … Continue reading Mattress Madness
I don't know if it's the sentimental nature of the holiday season, but I've had tears streaming down my face three times this week. I've written many times about how much I like TV commercials, particularly at this time of the year. Many companies are starting to release their holiday ads, and many of you … Continue reading ‘Tis the Season, for Crying?
Reporters Suzanne Kapner and Dante Chinni had a fascinating story in this week's Wall Street Journal that looked at the consumer behavior patterns of Republicans vs. Democrats, and how those patterns have changed over the years. The Journal analyzed 15 years of consumer surveys conducted by MRI-Simmons, a research firm. The research, which studied 2,528 … Continue reading Here’s How to Show Support for Your Favorite Political Party
Note: this article will be of little interest to most, if not all, readers. Unless you're into hearing someone complain about how changes to a search algorithm ruined their life, it's best that you just hit the like button and move on. For those who decide to continue reading, you've been warned. In late September … Continue reading Thanks, Google, for Crushing My Hopes and Dreams
Jack Dorsey, CEO of Twitter, tweeted the following message earlier today: We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought. Why? A few reasons…🧵 — jack 🌍🌏🌎 (@jack) October 30, 2019 Jack then went on to offer several reasons for the decision, … Continue reading Three Cheers for Twitter