Dr. Rick: Don’t Be Your Parents

I've written about and shared many of my favorite TV commercials over the years, but it's been a while since I have done such a post. My wife told me about the latest Progressive Insurance commercial, so I had to check it out. Progressive Insurance has had some of the best commercials on TV over … Continue reading Dr. Rick: Don’t Be Your Parents

Everyone Has the Right to Sweat Profusely

Many of us love the feeling of a good workout. Sweat is often a by-product of such a workout, followed by a shower, slapping on some deodorant, getting dressed, and then continuing on with our day. Most of us likely take all the above for granted, but for some, such activities can be a real … Continue reading Everyone Has the Right to Sweat Profusely

Be on the Outlook for Targeted Dream Incubation (TDI)

Earlier this year, Coors Brewing launched a new ad campaign designed to infiltrate people’s dreams. The goal, of course, was to get people to buy Coors beer, Coors encouraged people to watch a short online video before bed, then play an eight-hour “soundscape” through the night. If successful, this “targeted dream incubation” would trigger “refreshing … Continue reading Be on the Outlook for Targeted Dream Incubation (TDI)

Music Monday: A Hidden Gem Discovered in a Geico Commercial

As I have written many times before, unlike most people, I am a fan of commercials. I love the skill that is required to put together a meaningful message in 30-60 seconds. And sometimes you get lucky, like I did this week when I dug a little bit into the background of a recent Geico … Continue reading Music Monday: A Hidden Gem Discovered in a Geico Commercial

More Free Publicity for Wawa!

Normally, I don't like to write about the same topic this close together, but I figured this was a legitimate exception because of the timing of the topic. A few days ago I wrote a blog: Kate Winslet and I Share an Unbreakable Bond – Wawa, in which I noted that the Netflix show Mare of … Continue reading More Free Publicity for Wawa!

How Wonderful It Would Be to See the World the Way Kids See It

Advertising firm Wieden + Kennedy and toymaker Fisher-Price are trying to reawaken the wonder that adults should have for children’s ability to play, to make ordinary things playthings, to make the everyday world a fantasy place. To make toys out of anything. The new ad campaign is part of Fisher-Price’s Let’s be Kids platform, the brand’s … Continue reading How Wonderful It Would Be to See the World the Way Kids See It

Will Cool New Technology Ruin Classic Films?

I've written about product placement before, in which advertisers pay to have their products appear in a TV show or film. London-based Mirriad has created a technology that uses uses artificial intelligence (AI) to analyse films and TV episodes for space (tables, walls, etc.) and determine where ads or objects can be subtly inserted. It … Continue reading Will Cool New Technology Ruin Classic Films?

Get Ready for Some Gramming*

I just finished reading a fascinating book (No Filter by Sarah Frier) about the history of Instagram, and it motivated me to start posting to my Instagram account. I had made a post to Instagram several years ago, but then I somehow lost my account info since I never used it, so I had to … Continue reading Get Ready for Some Gramming*

It Was Good While It Lasted

At some point, the writing is on the wall. And so it was with our 2003 Buick Rendezvous, known to us as Rhondy. We bought it brand new, and truth be told, a big part of the reason was because Tiger Woods did a commercial for it. https://www.youtube.com/watch?v=Lh1IHKHOuZo Now I knew that Tiger Woods probably … Continue reading It Was Good While It Lasted

Why Did I Do This to Myself?

I have successfully avoided having any video games .on my phone for several years. But then a couple of days ago, in a moment of weakness, and for no justifiable reason, I decided to download a Solitaire app. And it didn't take long before I became addicted. I would tell myself, "just one more game", … Continue reading Why Did I Do This to Myself?