This Is Why I Love Commercials…

Earlier today, I was finalizing my notes for my classes for the coming week. One of the topics I will cover this week is advertising, which gives me a chance to show a few of my favorite commercials, many of which I have highlighted in previous posts. As I was double-checking to make sure the … Continue reading This Is Why I Love Commercials…

Check Out the Best (i.e., Worse) Click Bait Headlines Ever and You’ll Never…

I was just reading a story about how Taboola Ltd.’s deal to acquire Outbrain Inc. has been called off, putting an end to an attempt to combine the internet’s two largest content-recommendation companies. Taboola and Outbrain are known for generating the “promoted stories” or “around the web” sections that appear at the bottom of news … Continue reading Check Out the Best (i.e., Worse) Click Bait Headlines Ever and You’ll Never…

It Only Took 34 Years for Me to Be the “Cool” Teacher

It was the perfect storm. The weather was forecast to be perfect. Each student has their own portable chair. And I am getting closer and closer to the end of my teaching career. If it was ever going to happen, this seemed like the right time. So I did it. For the first time in … Continue reading It Only Took 34 Years for Me to Be the “Cool” Teacher

A Great Commercial from France

It's been a while since I've shared a favorite commercial. but after showing the classic "Think Different" commercial from Apple in class today, it put me in the mood to see what the latest batch of commercials look like. One that struck me was an ad for Telefoot. Here is a description of the ad: … Continue reading A Great Commercial from France

The Worst Advertising Campaign Ever?

During the early 1980s, the Hoover appliance company held a 50% share of the UK market and was rapidly expanding with the potential to claim a larger share of a growing market. This period of expansion, however, coincided with the UK's entry into a major economic recession, and Hoover was beginning to face competition from … Continue reading The Worst Advertising Campaign Ever?

Wow – I Didn’t Know That I Could Become a 98-Pound Weakling That Quickly

Short version: I used to be pretty good at doing pullups. I took some time off from the gym. I decided to start doing pullups again this past Monday, planning to do three sets of five as a starting point. The result: I did three sets of one. That's right, only one pullup. And that … Continue reading Wow – I Didn’t Know That I Could Become a 98-Pound Weakling That Quickly

This Seems a Bit Out of Line

I try not to post political things too often since it's sure to get some people upset. But I couldn't leave this one alone. And perhaps I'll try to justify this post by saying it's not really political, it's more about marketing/advertising, a topic I've talked about quite often, and ethics. The issue involves a … Continue reading This Seems a Bit Out of Line

The People Who Watch ABC World News Tonight Must Have All Sorts of Health Care Problems

We were watching ABC’s World News Tonight earlier this evening, and my wife and I were both struck with how many health care related commercials there were, particularly drug-related. So once it was over I decided to watch it again, and write down how many commercials there were, how long each one aired, and what … Continue reading The People Who Watch ABC World News Tonight Must Have All Sorts of Health Care Problems

Just Watching the Jordan Doc, Having a Bud

Way back in 1999, Budweiser came out with one of its classic commercials - the "WASSUP!!" commercial. It featured a bunch of friends just calling each other and asking what they were up to, to which they replied, "watching the game, having a Bud". The ad debuted on Monday Night Football in December 1999 and … Continue reading Just Watching the Jordan Doc, Having a Bud

This May Not Be the Best Headline Ever, But Here Are Some That Might Be

If I worked for a newspaper, I'd want to be the guy who writes headlines. If I worked for an ad agency, I'd want to be the guy who comes up with a slogan or a jingle. So perhaps it's no surprise that my favorite part of writing my blog is coming up with the … Continue reading This May Not Be the Best Headline Ever, But Here Are Some That Might Be