I'm guessing many of you have heard about and perhaps seen, the latest Peloton ad in which a husband surprises his wife with a Peloton bike for Christmas. The ad, all of thirty seconds long, may be the most expensive ad ever produced, far exceeding the cost of Super Bowl commercials. Last year, a Super … Continue reading A Tale of Two Christmas Ads
Today's Wall Street Journal had a story by Stephanie Yang that looked at the world of online mattress sales, and how people try to scam the system. Many online mattress firms offer "free" trial periods during which customers can try out a mattress. The customer typically pays for the mattress upfront and gets a full … Continue reading Mattress Madness
I don't know if it's the sentimental nature of the holiday season, but I've had tears streaming down my face three times this week. I've written many times about how much I like TV commercials, particularly at this time of the year. Many companies are starting to release their holiday ads, and many of you … Continue reading ‘Tis the Season, for Crying?
Reporters Suzanne Kapner and Dante Chinni had a fascinating story in this week's Wall Street Journal that looked at the consumer behavior patterns of Republicans vs. Democrats, and how those patterns have changed over the years. The Journal analyzed 15 years of consumer surveys conducted by MRI-Simmons, a research firm. The research, which studied 2,528 … Continue reading Here’s How to Show Support for Your Favorite Political Party
Note: this article will be of little interest to most, if not all, readers. Unless you're into hearing someone complain about how changes to a search algorithm ruined their life, it's best that you just hit the like button and move on. For those who decide to continue reading, you've been warned. In late September … Continue reading Thanks, Google, for Crushing My Hopes and Dreams
Jack Dorsey, CEO of Twitter, tweeted the following message earlier today: We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought. Why? A few reasons…🧵 — jack 🌍🌏🌎 (@jack) October 30, 2019 Jack then went on to offer several reasons for the decision, … Continue reading Three Cheers for Twitter
According to the latest Pinkcast, there is a lot of evidence to suggest that rhymes are an incredibly persuasive tool. In a study titled, “Birds of a Feather Flock Conjointly: Rhyme as Reason in Aphorisms,” researchers found that participants who were given rhymes found the message more accurate and more insightful. The reason was that … Continue reading Beware of Ads That Rhyme, They’ll Get You Every Time
It's the most wonderful time of the year. Neiman Marcus has come out with its 2019 Christmas Book, full of outrageously expensive gifts. This is the first year that every gift is under one million dollars. So if you're ever going to buy something from this catalog, this may be the year. Here are my … Continue reading I’m Dreaming of a $700,007 Aston Martin from Neiman Marcus
Let's face it, toilet paper math is hard. How is anyone supposed to make sense of all those numbers that appear on toilet paper packages? But apparently there's something even more troubling than toilet paper math. I guess you would call it toilet paper etiquette. The Wall Street Journal has a cover story (that's right, … Continue reading Coming Soon to a Bathroom Near You – the Forever Roll XXXL?
Despite my fondness for commercials, I was not aware until yesterday that there is an Emmy award for the best commercial. So of course, I had to check them out. Here were the five finalists (two featuring Apple products): Behind The Mac - Make Something Wonderful - Macbook: Behind the Mac, people with passion are … Continue reading And the Winner of the Emmy for Best Commercial Is….