Great Britain's advertising regulator, the Advertising Standards Authority (ASA) has banned two ads from appearing on British TV because of the ads' depictions of harmful gender stereotypes. These are the first such actions by the ASA since the regulations came into force last month. The ads, from the local branches of Volkswagen and the food giant Mondelez, were … Continue reading Should These Ads Have Been Banned?
I know I'm an outlier on this one. I like commercials. I consider them to be like the tweets of the video world, short, sweet (usually), and to the point. I've featured many of my favorite commercials over the years on my blog, and I'm always on the lookout for a new one to feature. … Continue reading Another Winning Ad: Instacart and Aliens
The Wall Street Journal recently had a story about how more and more companies are using software to monitor its workers' habits. ActivTrak software can track "every little thing that happens on the computer from the time it’s fired up.". If you're on ESPN for five minutes it knows. It knows how much time you … Continue reading Uh-oh. It May be Time for Me to Stop Using the Company Laptop.
This is a great five-minute "film" from Bianco, a Danish shoe brand. It was part of Bianco's "Step Out of Your Head" campaign; here is a description of it from the campaign web site: In this year's campaign, we're encouraging you to silence your worst critic, yourself. Most of us tend to let our thoughts … Continue reading Falling in Love on a Lift
Every year, Cannes Lions explores the value of creativity in branded communication: from product and service development to the creative strategy, execution, and impact. Since I'm such a fan of commercials, I always look forward to seeing what the winning ads were from the Festival. The winning ad in the Film Lions category was a … Continue reading Is This the Best Grade School Performance Ever?
"Is marketing the art of tricking people into buying stuff they don’t need? Or is it about spreading ideas that people fall in love with?"- Seth Godin The above is a question Seth posed way back in 2005. It seems as if Kraft is in the camp that believes marketing is about tricking people. Kraft … Continue reading I Don’t Think Seth Godin Would Approve
'Tis but thy name that is my enemy; Thou art thyself, though not a Montague. What's Montague? It is nor hand, nor foot, Nor arm, nor face, nor any other part Belonging to a man. O, be some other name! What's in a name? That which we call a rose By any other word would … Continue reading You Say Tomato, I Say Tahmotto; You Say Verbo, I Say VRBO
Now that the dust has settled and you've completely forgotten about the Super Bowl ads from last week, I thought I'd share my thoughts on this year's ads, including my favorites, and not so favorites. We had an ad going back to 1982, and ones looking at a future filled with robots. But before I dive in, … Continue reading A Look at the Future, and the Past. This Year’s Super Bowl Ads.
I just thought it was a strange Super Bowl commercial. But as we were watching the ad for Michelob Ultra Pure Gold, my son said: "That's ASMR!" https://www.youtube.com/watch?v=LXmlN9BAddg&mod=article_inline As you might have guessed, I had no idea what he meant. Fortunately, the Wall Street Journal had a story about it in today's paper. Here's an … Continue reading ASMR: Beer, Sneakers, and Haircuts – What Is the World Coming Too?
According to Urban Dictionary, the phrase has been around for 12 years, but I just heard it for the first time when I saw this commercial from AT&T: https://youtu.be/ClXfWgKAIEI While it's easy enough to tell from the commercial what the tattoo artist means when he tells his victim customer to stay in his lane, I still … Continue reading Stay in Your Lane, Bro