"Is marketing the art of tricking people into buying stuff they don’t need? Or is it about spreading ideas that people fall in love with?"- Seth Godin The above is a question Seth posed way back in 2005. It seems as if Kraft is in the camp that believes marketing is about tricking people. Kraft … Continue reading I Don’t Think Seth Godin Would Approve
'Tis but thy name that is my enemy; Thou art thyself, though not a Montague. What's Montague? It is nor hand, nor foot, Nor arm, nor face, nor any other part Belonging to a man. O, be some other name! What's in a name? That which we call a rose By any other word would … Continue reading You Say Tomato, I Say Tahmotto; You Say Verbo, I Say VRBO
Now that the dust has settled and you've completely forgotten about the Super Bowl ads from last week, I thought I'd share my thoughts on this year's ads, including my favorites, and not so favorites. We had an ad going back to 1982, and ones looking at a future filled with robots. But before I dive in, … Continue reading A Look at the Future, and the Past. This Year’s Super Bowl Ads.
I just thought it was a strange Super Bowl commercial. But as we were watching the ad for Michelob Ultra Pure Gold, my son said: "That's ASMR!" https://www.youtube.com/watch?v=LXmlN9BAddg&mod=article_inline As you might have guessed, I had no idea what he meant. Fortunately, the Wall Street Journal had a story about it in today's paper. Here's an … Continue reading ASMR: Beer, Sneakers, and Haircuts – What Is the World Coming Too?
According to Urban Dictionary, the phrase has been around for 12 years, but I just heard it for the first time when I saw this commercial from AT&T: https://youtu.be/ClXfWgKAIEI While it's easy enough to tell from the commercial what the tattoo artist means when he tells his victim customer to stay in his lane, I still … Continue reading Stay in Your Lane, Bro
I had seen the commercial a couple of times, but I hadn't really paid too much attention to it. Then I read Harlan Coben's tweet about it: Is it weird that Chevy’s adverising campaign relies on the fact that no one believes Chevy is reliable? — Harlan Coben (@HarlanCoben) January 7, 2019 https://platform.twitter.com/widgets.js So I … Continue reading Sorry, Chevrolet, It Looks Like Two Thumbs Down for Your Latest Commercial
I've noted before that Christmas commercials in the U.K. are like Super Bowl commercials in the U.S.; it's one of the highlights of the advertising world. I've already written about my favorite British Christmas commercial of 2018, the ad by John Lewis featuring Elton John. If you missed it, here it is; if you've seen it before, … Continue reading The Best of Britain’s 2018 Christmas Commercials
You may have heard about the quality control problem Hershey is having with its kisses. Apparently, a few of them are missing the tip, as shown in the picture above. “The iconic, conical shape is one of the reasons families have loved Kisses for generations," according to Jeff Beckman, a Hershey spokesman. "We shape the … Continue reading Hershey May Have to Change the Logo on Its Kisses
Yes, it is. Perhaps you've seen it; if not here it is: https://www.youtube.com/watch?v=Bvrem8e9LHI There are a couple of things I find annoying with this ad. First, how many people go out on Black Friday and buy two cars, one for themselves and one for their spouse? If that's GM's target market, I'm guessing it's a … Continue reading Is This the Worst Holiday TV Commercial?
I've often wondered why one t-shirt sells for $3 and another one sells for $30, even though I see no difference. Or why one pair of Levi jeans is $49 but a pair of Off White jeans is $450. I see no difference between such fashion wear, and always thought that the prices were purely … Continue reading I Knew It! “Fashion” Is Fake!