In the late 1990s, early 2000, the Czech health ministry came out with a report claiming that smoking's costs outweighed its fiscal benefits. In response to such a report, cigarette maker Philip Morris undertook its own study in an attempt to refute the health ministry. As part of its study, Philip Morris estimated that one of … Continue reading Dying Early Is One of the Benefits of Smoking?
It's been a while since I've written about one of my favorite topics- TV commercials. Commercials are like the tweets of the video world, trying to get their message across in less than one minute. Not only is there usually good music and humor, but the commercial also has to try and sell you a … Continue reading Quick! Draw Ketchup!
I was watching TV the other day and the following commercial came on for the upcoming VMA awards: https://www.youtube.com/watch?v=D0kwzTo2ZLg After watching the commercial, I realized I did not recognize a single name. I guess that's a clear sign that I'm not staying up with the times, but if anyone out there wants to tell me … Continue reading Music Monday: Should I Be Worried That I Never Heard of Any of These Performers?
Who doesn't like a good joke? But how many business owners make joke-telling a key part of their advertising strategy? Enter Norman the Floorman of Norman Carpet One in Bryn Mawr, PA. Norman Chaikin, owner of Norman Carpet One, has been in the flooring business for more than 40 years, and is a frequent advertiser … Continue reading Telling Jokes as Part of Your Business Plan
This week I caught an episode of Wheel of Fortune, and it was "Home Sweet Home” week, where contestants had the opportunity to win a new home valued at $375,000 in Latitude Margaritaville. I'm a big fan of Jimmy Buffett, and I've been to one of the Margaritaville restaurants, but I was not aware of … Continue reading Browsin’ Away in Margaritaville
I've written about and shared many of my favorite TV commercials over the years, but it's been a while since I have done such a post. My wife told me about the latest Progressive Insurance commercial, so I had to check it out. Progressive Insurance has had some of the best commercials on TV over … Continue reading Dr. Rick: Don’t Be Your Parents
Many of us love the feeling of a good workout. Sweat is often a by-product of such a workout, followed by a shower, slapping on some deodorant, getting dressed, and then continuing on with our day. Most of us likely take all the above for granted, but for some, such activities can be a real … Continue reading Everyone Has the Right to Sweat Profusely
Earlier this year, Coors Brewing launched a new ad campaign designed to infiltrate people’s dreams. The goal, of course, was to get people to buy Coors beer, Coors encouraged people to watch a short online video before bed, then play an eight-hour “soundscape” through the night. If successful, this “targeted dream incubation” would trigger “refreshing … Continue reading Be on the Outlook for Targeted Dream Incubation (TDI)
As I have written many times before, unlike most people, I am a fan of commercials. I love the skill that is required to put together a meaningful message in 30-60 seconds. And sometimes you get lucky, like I did this week when I dug a little bit into the background of a recent Geico … Continue reading Music Monday: A Hidden Gem Discovered in a Geico Commercial
Normally, I don't like to write about the same topic this close together, but I figured this was a legitimate exception because of the timing of the topic. A few days ago I wrote a blog: Kate Winslet and I Share an Unbreakable Bond – Wawa, in which I noted that the Netflix show Mare of … Continue reading More Free Publicity for Wawa!