This post has two objectives. One is to get a lot of likes. The other is to not waste your time. According to a new international marketing study, researchers have concluded that adding dogs or cats to promotional ads makes people more eager to pursue a goal or product. They were also more willing to … Continue reading Go Ahead! Pursue That Goal! Take That Risk!
This week I caught an episode of Wheel of Fortune, and it was "Home Sweet Home” week, where contestants had the opportunity to win a new home valued at $375,000 in Latitude Margaritaville. I'm a big fan of Jimmy Buffett, and I've been to one of the Margaritaville restaurants, but I was not aware of … Continue reading Browsin’ Away in Margaritaville
My wife and I were watching the sixties TV show Hazel the other day, and it was quite a throwback to a world I don't think exists anymore. For those who may not be familiar with the show, Hazel is an American sitcom about a spunky live-in maid named Hazel Burke (played by Shirley Booth) and her employer, the … Continue reading When Worlds Collide
During the early 1980s, the Hoover appliance company held a 50% share of the UK market and was rapidly expanding with the potential to claim a larger share of a growing market. This period of expansion, however, coincided with the UK's entry into a major economic recession, and Hoover was beginning to face competition from … Continue reading The Worst Advertising Campaign Ever?
We just finished watching the final episode of another great season of Bosch. This was the sixth, and as it turns out, penultimate season. If you are not familiar with the show, here is a brief description from Wikipedia: Bosch is an American police procedural web television series produced by Amazon Studios and Fabrik Entertainment starring Titus Welliver as Los … Continue reading Who Said Product Placement Doesn’t Work?
I think at heart I must be a frustrated ad-man. I love great commercials and ads, as well as clever marketing campaigns. So imagine my excitement when I received an email today that Marketing Birds had compiled an ebook that featured the best ads of 2019. It's been a while since I've featured something from Marketing … Continue reading The Best Ads of 2019, Courtesy of Marketing Birds
We were lucky to have a group of guest speakers in my Intro to Business class the other day as part of Marketing Mania Monday. (especially me, it was kind of like a day off...) One of the speakers worked for a digital marketing agency, and showed two graphics that really struck me. The two … Continue reading How Can Anyone Keep Pace with All These New Technologies?
Over the past few years, I've written close to 70 blog posts that mention Seth Godin, a New York Times bestselling author, entrepreneur, and marketing guru. Seth was recently interviewed by Zack Friedman at Forbes magazine on several topics, including how to get ideas to spread, how to build human connections, the importance of otaku in marketing, how … Continue reading Seth Godin on the Secrets of Marketing, and the Power of Blogging
Borden's Blather 