Who Said Product Placement Doesn’t Work?

We just finished watching the final episode of another great season of Bosch. This was the sixth, and as it turns out,  penultimate season.

If you are not familiar with the show, here is a brief description from Wikipedia:

Bosch is an American police procedural web television series produced by Amazon Studios and Fabrik Entertainment starring Titus Welliver as Los Angeles Police detective Harry Bosch. The show was developed for Amazon by Eric Overmyer and takes its inspiration from the Bosch series of Michael Connelly novels.

I had read a few of the books before the TV series made its debut in 2014, and based on how good the books were, I was confident the series would be as well.

I’ve written about the show before, in particular, the music of Harry Bosch. In the books, and the TV show, Bosch is a huge fan of jazz; in fact, his dog is named Coltrane. You can’t help but learn a little bit about jazz if you read the books.

Another trait of Bosch that carried over from the books to the screen was his preference for drinking Fat Tire beer; in the TV show, he is typically shown drinking one per episode.

So to celebrate the final episode of Season 6, and to honor Harry, we all (except our dog) decided to share a Fat Tire with him.

And who said product placement doesn’t work…

P.S. So does celebrity endorsement, apparently. This is embarrassing to admit, but one of the reasons we bought a Buick Rendezvous 17 years ago was because Tiger Woods was featured in its TV commercial. Sad, I know…

*image from scoopbyte

39 thoughts on “Who Said Product Placement Doesn’t Work?

  1. Fat Tire Beer? I’ve never heard of it. Perhaps it’s regional? I wonder if using celebrities in advertisements is standard practice throughout the world. It is a funny thing about human nature that we would find more value in someone’s opinion just because they are famous.

    Liked by 1 person

    1. Fat Tire is from Colorado, part of New Belgium Brewing, and I think it’s got national distribution. I think celebrity endorsement is international – Japanese companies are famous focusing big-name Hollywood celebrities for its commercials.

      And human nature, at least mine, is funny that way!

      Liked by 1 person

  2. product placement is powerful, and you and your family are clear evidence of that. with the rise of cable and streaming media, it’s even more important to a product than ever before

    Liked by 1 person

  3. I’m usually quite observant of the obvious when it comes to product placement in feature films. For the longest time, I saw nothing but Volvo’s being driven and parked in numerous scenes. I suppose partially because I’ve had 4 of them over the years. I’ve yet to see products mentioned in the credits, but perhaps the producers should just to clarify the studio’s intent of generating additional revenue streams. Also, now I’ve must find a way to get my sticky fingers on Fat Tire Beer. I trust the brewery is compensating the Borden’s. 😎

    Liked by 1 person

    1. I think showing product placements in the credits is a great idea! As for my compensation, it works like the Spotify model – for every 1,000,000 cans of Fat Tire that I help to sell, I make $1.00…

      Liked by 1 person

  4. Product placement works amazingly! I took a class on advertisement where we talk about product placement and how it’s probably the most effective means of advertising at the moment.

    Liked by 1 person

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