Seth Godin on the Secrets of Marketing, and the Power of Blogging

Over the past few years, I’ve written close to 70 blog posts that mention Seth Godin, a New York Times bestselling author, entrepreneur, and marketing guru.

Seth was recently interviewed by Zack Friedman at Forbes magazine on several topics, including how to get ideas to spread, how to build human connections, the importance of otaku in marketing, how to get people to care about your brand, his best career advice, and more.

Here are a few of the highlights from the interview:

  • serving the customer–that is the most effective way to market
  • human marketing is about building trust and creating a human connection; the best way to do this is by ignoring what you want and finding the empathy to see what others want, what they believe, and what they fear
  • how to transform an idea into a book:
  1. Write like you talk.
  2. Learn to talk better.
  3. Blog every day.
  • three best pieces of career advice:
  1.  Begin.
  2. Fail in the service of generosity.
  3. Blog every day.

Given that I now have 70 blog posts involving Seth, it’s apparent that I am a fan of his work. Seth practices what he preaches; he has been blogging daily since about 2002.

It’s that kind of dedication, along with the wisdom that he shares in his posts, that has served as an inspiration for my daily blogging habit since 2015.

If you aren’t familiar with Seth’s work, here is a link to his blog.

Warning – after reading a few of his posts, you may become motivated to start your own blog, and once you do, there’s no going back…

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