It's a clever term in the world of consumer packaging - shrinkflation. The term refers to downsizing a product while keeping its price the same. When companies are struggling to maintain profits, there are three basic responses: raise the price directly, take a little bit out of the product, or reformulate the product with cheaper … Continue reading Have you Been Affected by Shrinkflation?
This post has two objectives. One is to get a lot of likes. The other is to not waste your time. According to a new international marketing study, researchers have concluded that adding dogs or cats to promotional ads makes people more eager to pursue a goal or product. They were also more willing to … Continue reading Go Ahead! Pursue That Goal! Take That Risk!
Leading economic indicators are indicators that usually, but not always, change before the economy as a whole changes. They are therefore useful as short-term predictors of the economy. Leading indicators include the index of consumer expectations, building permits, and the money supply. The Conference Board publishes a composite Leading Economic Index consisting of ten indicators designed to predict activity in … Continue reading I’m Hoping My Blog Will Be the Eleventh Leading Economic Indicator…
I don't know how the idea for this post came to be, but when it did I immediately sent myself an email so that I would not forget. I can't remember what order these crushes happened in, but the ones I remember the most are Mary from fourth grade, and Elizabeth Montgomery from the TV … Continue reading My Adolescent Crushes
We've all faced dilemmas like the following: Go out for the evening or stay home and watch a movie Buy something now or wait until it goes on sale Read Borden's Blather or the IRS Tax Code I know, the last one is obvious. You keep a copy of the tax code on your nightstand … Continue reading Can’t Make a Decision? Use These Nine Words.
I've always secretly hoped that someday I'll realize some financial benefit from writing my blog. After seven years, I'm still waiting. I think I have a better chance of keeping my students awake during an accounting lecture. But then I received the following comment on one of my blog posts: An impressive share! I have … Continue reading Blog Post Leads to Free Lunch – for Someone Else…
Jane Brody, who has written the Personal Health column in the New York Times since 1976, is retiring. I've always thought it seemed like one of the ultimate jobs in journalism. Jane, who is in her 80s, has been involved with reporting on health for over 58 years. For her last column this week, she … Continue reading The Evolution of Health Advice Over the Years
This idea came to me the other day while I was out driving and I had my radio on the local sports talk channel. Many of the radio hosts like to add something fun to their show, in addition to all the talk of sport. So for this particular segment, each caller, when they had … Continue reading Music Monday: My Favorite Movie Music
I was at a grocery store today, and I was surprised at how crowded it was for a Sunday afternoon. The checkout lines were two or three people deep, and it looked like many of those people had relatively small orders. I then walked past the self-checkout area, and it was nearly empty, with several … Continue reading Why Not Use the Self-Checkout?
The idea for this post comes from a recent blog post from Seth Godin: It doesn’t have to last all day–it could be for an hour or even a month. How would you celebrate it? Who else needs to be part of it? It’s a symbol, a marker, a chance for conversation. It can amplify … Continue reading If You Could Invent a New Holiday, What Would It Be?