I Don’t Think Seth Godin Would Approve

"Is marketing the art of tricking people into buying stuff they don’t need? Or is it about spreading ideas that people fall in love with?"- Seth Godin The above is a question Seth posed way back in 2005. It seems as if Kraft is in the camp that believes marketing is about tricking people. Kraft … Continue reading I Don’t Think Seth Godin Would Approve

Seth Godin’s Blog Hits Close to Home

Here is yesterday's post from Seth Godin: For generations, people dumped crap into the Hudson River. The river was so large and so swift that they assumed that the effluent wouldn’t come back to haunt them. Of course, it did, killing the oyster beds and poisoning the public. How big does a body of water … Continue reading Seth Godin’s Blog Hits Close to Home

Creating a Book of Small Experiments

Between Dan Pink, Dan Ariely, Adam Grant, and Seth Godin, I've usually got material for about five or six blog posts a month. Add in my Music Monday posts, and I've got 10 posts covered. That still leaves 20 or so ideas that I need to come up with each month, but it's nice when … Continue reading Creating a Book of Small Experiments

Seth Godin on the Secrets of Marketing, and the Power of Blogging

Over the past few years, I've written close to 70 blog posts that mention Seth Godin, a New York Times bestselling author, entrepreneur, and marketing guru. Seth was recently interviewed by Zack Friedman at Forbes magazine on several topics, including how to get ideas to spread, how to build human connections, the importance of otaku in marketing, how … Continue reading Seth Godin on the Secrets of Marketing, and the Power of Blogging

Coach Jay Wright and the Stonecutter

Tonight was the annual talk by Coach Jay Wright to our business school freshmen. As always, Coach Wright was inspirational, sharing his thoughts on leadership, teamwork, hard work, and positive attitude. I thought one story he told was particularly powerful, that of the stonecutter. When I came home later I looked to see if I … Continue reading Coach Jay Wright and the Stonecutter

Make Good Art – for Business Professionals

I'm a sucker for a good graduation speech, and one of my favorites is Neil Gaiman's 2012 speech to students at the University of the Arts in Philadelphia. The speech was also made into a best-selling book. Neil Gaiman is a successful author of adult novels, children's books, graphic novels (the Sandman series), and has … Continue reading Make Good Art – for Business Professionals

Reader Comments

Given the avalanche of reader comments and questions I am starting to receive, I thought the most efficient way to reply would be to periodically answer several at once, so let's get to the mailbag. Dear Jim, What's with your obsession with Seth Godin, Bruce Springsteen, and Anna Kendrick? You seem to keep dropping their … Continue reading Reader Comments

Google Search and the Tragedy of the Commons

Seth Godin's post today asks the reader if Google is making the web stupid. Here's a brief excerpt: "Google (the source of so much traffic) is under huge pressure from Wall Street to deliver increased profits, and until self-driving cars kick in, the largest share of those earnings is going to come from the ads … Continue reading Google Search and the Tragedy of the Commons

Wasted Opportunities

I took four years of German in high school, and did fairly well. I still remember reciting "Du bist ein gebildeter affe", which translated to "You are a conceited ape". Never really sure why that was a phrase we were learning. Anyway,  I then went to college and took German 101, since I figured it … Continue reading Wasted Opportunities

Stuck in a Rut?

I'm a big fan of routine. As an example, here's part of my morning ritual: peel four bananas, and place into blender pour 24 ounces of water in blender, and blend for about 5 seconds go to the fridge and get out the romaine lettuce and baby spinach add a heart of romaine lettuce to … Continue reading Stuck in a Rut?