“Diana” or “Not Diana”

Once again, Seth Godin has written an intriguing blog post where he uses an example as a way to share one of his talking points.

Here’s the blog post:

Demetri Martin tells the story of seeing a necklace for sale. It says, “Diana” on it.

“Wait,” he says to the owner of the jewelry store, “you’d probably sell more if it said ‘Not Diana’ on it.” After all, just about everyone isn’t named Diana.

The absurdity of this story is precisely why focusing on the smallest viable audience makes so much more sense than trying to make average stuff for average people.

It’s a funny line from Demetri, and it is a bit absurd.

And Seth Godin has long encouraged people starting out on their own to find their “tribe”, a group of like-minded people, and focus on their needs, and not try to be everything to everyone.

I guess I just don’t see the connection between the example and the point Seth is trying to make.

Maybe, like me, Seth just wanted to share a funny Demetri joke, and this was the best way he knew.

And if you want to watch a clip of Demetri, here you go:

*photo from Etsy

22 thoughts on ““Diana” or “Not Diana”

  1. He’s pretty funny.

    I don’t like hanging out with like-minded people. They want everything I want, and I don’t like sharing. Better to hang out with those you have nothing in common, as you get to keep your stuff.

    Liked by 3 people

  2. I’ve never seen this guy, but I thought he had some good moments. I like the homeless sign makers have been hit hard recently and the ransom note with the paper clip popping up.

    Liked by 2 people

  3. Everytime I see him, he reminds me of an updated (and more optimistic) version of Steven Wright. I find both funny.

    As someone with a very tiny audience, I see the appeal to the “Not Diana” method of marketing. My “Diana” method seems to have found too small a niche. But really, I do think you have to drill down to your core fanbase rather than spraying your message everywhere and hoping it lands on someone who cares. In the end, though, regardless of strategy, hard work, and talent, I believe some of it comes down to luck. And you can never account for that.

    Liked by 3 people

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