Once again, Seth Godin has written an intriguing blog post where he uses an example as a way to share one of his talking points.
Demetri Martin tells the story of seeing a necklace for sale. It says, “Diana” on it.
“Wait,” he says to the owner of the jewelry store, “you’d probably sell more if it said ‘Not Diana’ on it.” After all, just about everyone isn’t named Diana.
The absurdity of this story is precisely why focusing on the smallest viable audience makes so much more sense than trying to make average stuff for average people.
It’s a funny line from Demetri, and it is a bit absurd.
And Seth Godin has long encouraged people starting out on their own to find their “tribe”, a group of like-minded people, and focus on their needs, and not try to be everything to everyone.
I guess I just don’t see the connection between the example and the point Seth is trying to make.
Maybe, like me, Seth just wanted to share a funny Demetri joke, and this was the best way he knew.
And if you want to watch a clip of Demetri, here you go:
*photo from Etsy