Companies spend millions of dollars to develop their brand names so that they are easily recognized and well thought of (source - just guessing, off the top of my head). But sometimes, a company may need to rebrand itself.to reflect a changing product mix. Some examples include: Dunkin' Donuts changed its name to Dunkin' Burlington … Continue reading So Much for Having a Brand Name
A few months ago my beloved MacBook Air, circa 2012, started acting up. It finally got to the point where I couldn't use it for more than about 30 minutes before it would conk out. When I tried to reboot it, the screen was a very ominous-looking gray background with an icon of a folder … Continue reading How a Visit to an Apple Genius Bar Led to Better Eating Habits
I've written about product placement before, in which advertisers pay to have their products appear in a TV show or film. London-based Mirriad has created a technology that uses uses artificial intelligence (AI) to analyse films and TV episodes for space (tables, walls, etc.) and determine where ads or objects can be subtly inserted. It … Continue reading Will Cool New Technology Ruin Classic Films?
I just finished reading a fascinating book (No Filter by Sarah Frier) about the history of Instagram, and it motivated me to start posting to my Instagram account. I had made a post to Instagram several years ago, but then I somehow lost my account info since I never used it, so I had to … Continue reading Get Ready for Some Gramming*
If you’ve never heard of it, here’s a brief description of the Internet Archive, commonly referred to as the Wayback Machine, from its web site: The Internet Archive, a 501(c)(3) non-profit, is building a digital library of Internet sites and other cultural artifacts in digital form. Like a paper library, we provide free access to … Continue reading The Fascinating Wayback Machine, aka the Internet Archive
In March 2019, the Institute of Design at Illinois Institute of Technology was approached by Daniel Bentley, senior editor at Fortune magazine, to update the original 100 Best-Designed Products research study from 1959. Sixty years since the findings were published, IIT Institute of Design’s new study shows that physical products are being increasingly replaced by … Continue reading The Top 25 Best-Designed Products
I know, it's a weird title. I just read it again, and if I didn't know what this blog post was about, it would seem also nonsensical. So let me explain. According to an article written by Bill Bradley on Huffpost, a revelation by movie director Rian Johnson could change how you watch twist-filled movies. If … Continue reading Are Apple Products Spoiler Alerts?
Apple not only makes great products, it consistently ranks as one of the best companies in the world. Here are some of those rankings: America's Most Valuable Company: Apple (market value of $1.4 trillion) America's Most Admired Company: Apple, for 13 years in a row Only Companies to Make Glassdoor's List of Best Companies to … Continue reading Something Is Wrong Here! Where’s Apple??
It's been a tradition since I started this blog to share the best Christmas commercials coming out of the U.K. For British retailers, the ads are the equivalent of the Super Bowl commercials in the U.S. I've already featured one British Christmas ad this year, the one by Hafod's, a hardware store in the Welsh … Continue reading The Best of Britain’s Christmas Commercials, 2019
I don't know if it's the sentimental nature of the holiday season, but I've had tears streaming down my face three times this week. I've written many times about how much I like TV commercials, particularly at this time of the year. Many companies are starting to release their holiday ads, and many of you … Continue reading ‘Tis the Season, for Crying?