Apple not only makes great products, it consistently ranks as one of the best companies in the world. Here are some of those rankings:
- America’s Most Valuable Company: Apple (market value of $1.4 trillion)
- America’s Most Admired Company: Apple, for 13 years in a row
- Only Companies to Make Glassdoor’s List of Best Companies to Work for 12 straight years: Apple, Google, and Bain & Company
Plus, everyone knows that Apple makes the best smartphones, laptops, tablets, and smartwatches.
So imagine my surprise when I came across a story that ranked the most trusted organization in the U.S.
I naturally assumed Apple would be number one, or at least in the top five.
The image at the top of the post lists which organizations came in at places 11-25. Of course, I didn’t expect Apple to show up in the bottom 15 of such a ranking, I assumed that the company would be rated much higher.
However, when I went to check the top 10, here is what I found:
Apple did not even make the top 25! Surely there is something wrong with the survey.
And look at what organization came out on top – the United States Postal Service. I don’t think I know a single person who would list the USPS among their top 50 most trusted companies
Apparently I am hanging out with the wrong group of friends.
The survey was conducted by Morning Consult; survey respondents were asked “How much do you trust each brand to do what is right?” They could respond a lot, some, not much, not at all, or don’t know. This ranking is determined by share of “a lot” responses. For example, 42 percent of consumers trust USPS a lot.
So once again my world view is shattered – Apple isn’t the best at everything, people trust the post office, and the latest poll shows that President Trump is favored to win the next Presidential election.
Maybe I don’t have my finger on the pulse of the nation…