Earlier today, I was finalizing my notes for my classes for the coming week.
One of the topics I will cover this week is advertising, which gives me a chance to show a few of my favorite commercials, many of which I have highlighted in previous posts.
As I was double-checking to make sure the links to all my favorite commercials still work, many of the ads had me in tears.
Here is one such video:
It’s a wonderful commercial, highlighting the powers of friendship and determination. You’d never know it was a beer commercial until the very end. I always find it amazing that a company can create an ad that can get the viewer so emotionally involved, while also taking the opportunity to showcase its product or service, all in just one minute.
The video made me think of an earlier post I had written about another commercial that also featured someone in a wheelchair, this time a much younger person.
Here is that video:
Kudos to the creative people behind such commercials. They are a testament to the power of words, music, and video.
Have been on the other end of a commercial once, and coming up with a storyboard, then following through to bringing it to reality, is really a super tough ask, and people who could come up with heart-tugging ads like these really are awesome.
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how cool to have been part of that world for a while!
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Looks like Canada ripped off Guinness beer.
I may not have been moved to tears, but I must admit there was a lump in my throat. Probably that chicken bone I accidentally swallowed.
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they do play with your emotions; and there is a good deal of similarity. and ducks eat chicken?
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I told you he was a strange duck. 🙂
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🙂
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Yeah, ducks will eat anything. Even each other.
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sounds a little daffy…
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That reminds me. We even eat taffy.
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doesn’t it get stuck to your bill?
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No. Qvwback!
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🙂
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I love both commercials for their emotional impact and life lessons. The second one is even better than the first because it is about inclusion and making friends in spite of differences.
I suspect that I’m better off just enjoying good ads like these and not knowing how the sausage is made.
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yes, the one with the kids tells a great story;
and sometimes ignorance is bliss…
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Aww, my heart! Especially the last one.
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I don’t remember seeing either of these commercials before. Both are powerful and show the best in people.
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nice to watch such uplifting commercials to change our mood…
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It is nearly impossible not to be moved by these two commercials. I think the second one is a little more impactful. In the first, we see a group of friends recognizing and taking on the challenges of their friend and sharing a game. Very much what you would expect from friends. But the kids in the second commercial are reaching out to someone they don’t know in an effort to provide inclusion. Seeing a stranger as a potential friend is a great quality indeed. Great post, Jim! I always love the commercials you find to share.
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thanks, Brad! I agree that the second commercial tells a more powerful story!
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these are very beautiful and moving ads. I see them as tiny films more than commercials, until the product pops in, but tiny films, nonetheless
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indeed; they are like the 99-word stories of the video world…
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yes
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Love this, Jim. Beautiful shares. As a side, “Canadian Tire” has been around for nearly a century … They’re about as Canadian as beavers, hockey and snow … and bad coffee.
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thanks for the insight on Canadian Tire – and it seems like they sell more than just tires…
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I can’t help but feel a bit resentful when a company is trying to manipulate my emotions to move product. Too many media classes and books over the years.
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I think most people buy based on emotion, not just reason…
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Lovely commercials! I’ve worked in marketing – many years ago – and the creatives were some of the weirdest people I’ve ever met. Also some of the funniest and friendliest too. They take a great deal of well-deserved pleasure from seeing these creations come to life.
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what a coincidence; I just started reading “Alchemy” a book by the chairman of Ogilvy, Rory Sutherland. He also describes the creative people as weird..
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You have it on the best authority, then…
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I’ll take your word over his… 🙂
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In all fairness, he knew his stuff 😊
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🙂
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Inspiring post Jim! When the wheels seem to be coming off all around us, man’s kindness and goodness tells us to hang in there.
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yes, art can often remind us of what we are capable of…
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It’s really incredible how some brands tell moving stories during a short commercial. I just finished an online marketing course, and I’ve been finding that the approach of focusing on the people who would buy the products as opposed to being all about the product is a lot more powerful and allows more people to feel connected to the brand. I hope I can make commercials like this some day!
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Sounds like you enjoyed the course, and I hope you do get to make commercials like this. We could certainly use more feel good moments like this…
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Thank you! And yeah it was a great course! I’ve really spent a lot of time on edX since the pandemic, so I’ll probably try to find another marketing course so I can get as much insight as possible lol
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there are so many educational opportunities on the internet; glad you are taking advantage of them…
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That second ad with the kids – we all want friends like that!
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ain’t that the truth…
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