This post has two objectives. One is to get a lot of likes. The other is to not waste your time. According to a new international marketing study, researchers have concluded that adding dogs or cats to promotional ads makes people more eager to pursue a goal or product. They were also more willing to … Continue reading Go Ahead! Pursue That Goal! Take That Risk!
Earlier today, I was finalizing my notes for my classes for the coming week. One of the topics I will cover this week is advertising, which gives me a chance to show a few of my favorite commercials, many of which I have highlighted in previous posts. As I was double-checking to make sure the … Continue reading This Is Why I Love Commercials…
I know I'm an outlier on this one. I like commercials. I consider them to be like the tweets of the video world, short, sweet (usually), and to the point. I've featured many of my favorite commercials over the years on my blog, and I'm always on the lookout for a new one to feature. … Continue reading Another Winning Ad: Instacart and Aliens
The Wall Street Journal recently had a story about how more and more companies are using software to monitor its workers' habits. ActivTrak software can track "every little thing that happens on the computer from the time it’s fired up.". If you're on ESPN for five minutes it knows. It knows how much time you … Continue reading Uh-oh. It May be Time for Me to Stop Using the Company Laptop.
Borden's Blather 