I’m guessing many of you have heard about and perhaps seen, the latest Peloton ad in which a husband surprises his wife with a Peloton bike for Christmas.
The ad, all of thirty seconds long, may be the most expensive ad ever produced, far exceeding the cost of Super Bowl commercials. Last year, a Super Bowl commercial cost an advertiser about $5 million. This one thirty-second commercial probably cost Peloton twice as much as ALL ads shown during the 2019 Super Bowl ad.
How is this possible? Was it the cost of the actors in the commercial? Was it set costs; production costs?
No, it was the fact that within two days of the commercial airing, Peloton’s stock price lost nearly $1 billion dollars in value.
In case you haven’t seen the ad, or as a reminder, here it is:
I may be in the minority here, but I don’t really see the problem. I would be thrilled if someone got me a Peloton for Christmas (hint, hint). It’s a gift of health, and what better gift is there. Anyway, the purpose of this post is really not to get into a discussion of this ad. There is already enough of that has taken place in the past few days. In fact, there are several satires of the ad which are quite good (see the end of this post for a couple of those satires; warning – explicit language).
But to counter all the negative backlash that has erupted over the Peloton ad, here’s a Christmas ad that will hopefully put a smile on everyone’s face. It’s from a hardware store in the Welsh town of Rhayader. The total cost of the commercial was $130, and that was to pay for licensing the song “Forever Young”.
Here’s the ad which features the tagline, Be A Kid This Christmas:
The video stars four generations of the family which owns Hafod Hardware, and rivals the more famous, and more expensive, holiday ads of British retailers such as John Lewis and Sainsbury’s.
Added bonus: here are a couple of the Peloton satire ads:
when my husband gets me a Peleton for Christmas …….. pic.twitter.com/Z2d3ewMhPu
— Eva Victor (@evaandheriud) December 2, 2019