A Tale of Two Christmas Ads

I'm guessing many of you have heard about and perhaps seen, the latest Peloton ad in which a husband surprises his wife with a Peloton bike for Christmas. The ad, all of thirty seconds long, may be the most expensive ad ever produced, far exceeding the cost of Super Bowl commercials. Last year, a Super … Continue reading A Tale of Two Christmas Ads

Loneliness and Sleep Deprivation

I've written a few times about the loneliness epidemic that has become a major health issue not just in the U.S., but around the world: A Solution to the Isolation Epidemic? One Is the Loneliest Number ‘There I was, alone, with all these people around.’ Some Keys to Longevity Social isolation and loneliness have been associated … Continue reading Loneliness and Sleep Deprivation

Teaching the Elderly How to Fall

A couple of years ago I wrote about how prevalent a fear of falling is among the elderly, since the consequences of a fall can be devastating. Data shows that about 40 percent of those aged 65 and older fall at least once a year; one in 40 of them ends up in the hospital, … Continue reading Teaching the Elderly How to Fall