Stock Tips from My Students

Over the past six days, I've been teaching a highly compressed version of our Intro to Business course as part of Villanova's Summer Business Institute. We've covered globalization, ethics, social responsibility, entrepreneurship, leadership, planning, operations management, marketing, and today we wrapped it up with accounting and finance. For the finance part, I thought it would … Continue reading Stock Tips from My Students

A Tale of Two Christmas Ads

I'm guessing many of you have heard about and perhaps seen, the latest Peloton ad in which a husband surprises his wife with a Peloton bike for Christmas. The ad, all of thirty seconds long, may be the most expensive ad ever produced, far exceeding the cost of Super Bowl commercials. Last year, a Super … Continue reading A Tale of Two Christmas Ads