As I thought about the hiring process, a few things struck me. Hiring a new employee is potentially a multi-million dollar, multi-decade decision. An employee may work somewhere for 40 years, earning not only salary but benefits as well. For the employee such a job represents an opportunity to potentially settle down, buy a house, … Continue reading Why Hiring Matters
It's been a while since I've written about one of my favorite topics- TV commercials. Commercials are like the tweets of the video world, trying to get their message across in less than one minute. Not only is there usually good music and humor, but the commercial also has to try and sell you a … Continue reading Quick! Draw Ketchup!
OK. Add one more item to my growing list of possible trends that I just don't get. Several fashion companies are creating digital outfits that people can "try on" by uploading images of themselves wearing the digital clothing item. Once they make the purchase of the digital clothing item, they can share the photo online. … Continue reading The Emperor Has No (Physical) Clothes. Only Digital…
It's been quite a run for Villanova Men's Basketball Coach, Jay Wright. In 2016, he won the NCAA ChampionshipIn 2018, he won the NCAA ChampionshipEarlier this summer, he was one of the coaches for the USA Men's team that an Olympic Gold medalA month ago he was elected to the Basketball Hall of Fame You … Continue reading The Wright Attitude
Companies spend millions of dollars to develop their brand names so that they are easily recognized and well thought of (source - just guessing, off the top of my head). But sometimes, a company may need to rebrand itself.to reflect a changing product mix. Some examples include: Dunkin' Donuts changed its name to Dunkin' Burlington … Continue reading So Much for Having a Brand Name
I recently discussed the importance of feedback with my students, and encouraged them to actively solicit feedback, as well as get used to giving constructive feedback. I told them they could practice their constructive feedback on me. But now it seems like I may need to update my slides and talking points a bit, thanks … Continue reading How to Get Effective Feedback: Don’t Ask for It
A few years ago I wrote a post, "Look for the Helpers", which was my review of the wonderful documentary about Mister Rogers - “Won’t You Be My Neighbor”. The post title is in reference to one of Mister Rogers well-known quotes: “When I was a boy and I would see scary things in the … Continue reading Look for the Helpers – Part Two
It seems kind of important that a doctor can correctly interpret the following scenario: A 40-year old woman has a positive mammography in a routine screening. The doctor is told the following about scanning for breast cancer: 1% of women at age forty who participate in routine screening have breast cancer. 80% of women with … Continue reading Why Everyone Needs to Study Statistics, Even Doctors
Eleven years ago New York Times columnist Thomas Friedman wrote an opinion piece titled "We're No. 1(1)!" The title was in reference to a Newsweek ranking of the 100 best countries in the world. The U.S. didn't even make the top 10; we came in at No. 11. Not bad, but it seems that for … Continue reading We’re Number 11, Again! 😦
Who doesn't like a good joke? But how many business owners make joke-telling a key part of their advertising strategy? Enter Norman the Floorman of Norman Carpet One in Bryn Mawr, PA. Norman Chaikin, owner of Norman Carpet One, has been in the flooring business for more than 40 years, and is a frequent advertiser … Continue reading Telling Jokes as Part of Your Business Plan
Borden's Blather 