Every year, Cannes Lions explores the value of creativity in branded communication: from product and service development to the creative strategy, execution, and impact. Since I'm such a fan of commercials, I always look forward to seeing what the winning ads were from the Festival. The winning ad in the Film Lions category was a … Continue reading Is This the Best Grade School Performance Ever?
I've noted before that Christmas commercials in the U.K. are like Super Bowl commercials in the U.S.; it's one of the highlights of the advertising world. I've already written about my favorite British Christmas commercial of 2018, the ad by John Lewis featuring Elton John. If you missed it, here it is; if you've seen it before, … Continue reading The Best of Britain’s 2018 Christmas Commercials
Last week I wrote about the great Christmas commercial British retailer John Lewis came out with this year which features Elton John. The Boy & The Piano opens with 71-year-old Sir Elton sitting at a piano at home, playing the first few notes of his famous hit Your Song. From there, it works backward through his life, from … Continue reading British Firm Has the Nerve to Poke Fun at John Lewis’s Christmas Commercial Featuring Elton John