I feel guilty saying that I’m a little disappointed.
I’m talking about this year’s Christmas advert from John Lewis/Waitrose. It’s always been one of the highlights of the Christmas season for me, since they have produced some memorable ads over the years.
But I didn’t think this year’s ad lived up to the high standards from previous years.
Here’s the ad:
The advert illustrates how acts of kindness, large and small, can multiply and positively impact the world in which we live as we pass them on to others. These acts of kindness include a little girl helping a boy get his football down from the tree, a snowman helping a family get their car started, a nurse helping a girl fix her glasses on the bus, neighbors sharing a joke from a cracker, a barber giving a child a haircut they’re very pleased with, and a little hedgehog who desperately wants to hang around with a group of very cool pigeons, who help him fly in an airplane. The theme for the ad is #GiveALittleLove.
Don’t get me wrong, it’s a fine commercial, but I guess I was expecting to have my heartstrings tugged a bit more.
The reason I feel guilty is that the advert is part of a campaign to raise £4 million for two charities: FareShare, which helps those facing food poverty, and Home-Start, which works with parents who need support.
Since I just finished my grades for the semester, I guess I’m still in a grading mood so I’ll grade this advert.
I’d give the video a B+, but the charity part of it an A+.
And to give you an idea of the sort of advert I am comparing this to, here’s my favorite John Lewis Christmas advert, from 2014, featuring Monty the Penguin. This one definitely had a more commercial bent to it, with the retailer selling the Penguin in its stores, but it’s still heartwarming…
It reminds me a bit of Calvin & Hobbes.
And that’s an A+…