Grace Hauck, a reporter for USA Today, put together an interesting story that looked at 20 predictions that were supposed to have taken place by 2020. I won't go over each one since you can read the full article for that. I thought I'd just take a look at a few of the more interesting … Continue reading So How Did These Predictions for 2020 Work Out?
I've noted before that Christmas commercials in the U.K. are like Super Bowl commercials in the U.S.; it's one of the highlights of the advertising world. I've already written about my favorite British Christmas commercial of 2018, the ad by John Lewis featuring Elton John. If you missed it, here it is; if you've seen it before, … Continue reading The Best of Britain’s 2018 Christmas Commercials
It's Advertising Week in New York City (hopefully you were aware of that, otherwise you'd have to wonder about the advertising capability of the people running the conference.) Anyway, one of the panel sessions was "Driving the Future of Voice Activation" and one of the panel members, Barrak Moffitt, executive VP of content strategies and partnerships … Continue reading Is Your Streaming Music Playlist Guilty of Recency Bias?