Earlier this year, Coors Brewing launched a new ad campaign designed to infiltrate people’s dreams. The goal, of course, was to get people to buy Coors beer, Coors encouraged people to watch a short online video before bed, then play an eight-hour “soundscape” through the night. If successful, this “targeted dream incubation” would trigger “refreshing … Continue reading Be on the Outlook for Targeted Dream Incubation (TDI)
Category: business
Forget Doctors, Lawyers, and Policemen. What We Need Is a TV Show About Accountants
I'm sure everyone has noticed. Most drama shows on TV involve doctors, lawyers, and policemen. I don't know about you, but I think it's time for something fresh, and I have just the idea: A TV show about an accounting firm. I even have some ideas for the first few episodes: after a week straight … Continue reading Forget Doctors, Lawyers, and Policemen. What We Need Is a TV Show About Accountants
OK, You Heard It Here First. It Was Me.
Given how much the WordPress blogging community means to me, I wanted you to be the first ones to know. It was me. The Wall Street Journal has an article in this week's Mansion section with the headline: Mystery Buyer Pays $157.5 Million for Two Condos on New York’s Billionaires’ Row Well, mystery solved. I … Continue reading OK, You Heard It Here First. It Was Me.
Music Monday: A Hidden Gem Discovered in a Geico Commercial
As I have written many times before, unlike most people, I am a fan of commercials. I love the skill that is required to put together a meaningful message in 30-60 seconds. And sometimes you get lucky, like I did this week when I dug a little bit into the background of a recent Geico … Continue reading Music Monday: A Hidden Gem Discovered in a Geico Commercial
How Would You Like to Be in Charge of This?
The above is an image that depicts the global supply chain for Boeing's 787 aircraft, often referred to as the Dreamliner. I often use the image as the opening slide for my lecture on operations management since I think it captures so much about what operations are like these days. I never knew so many … Continue reading How Would You Like to Be in Charge of This?
What Men Wear in Bermuda Should Stay in Bermuda
It's not unusual to see men in Bermuda wearing a suit with short pant legs, like a pair of shorts. I've seen it, and didn't think anything of it. I just knew it was something I would never dare to wear, at least in the U.S. But others have. Here's LeBron James: All I can … Continue reading What Men Wear in Bermuda Should Stay in Bermuda
Oh My, How Our Spending Habits Have Changed. From Toilet Paper to Teeth Whitener
A year ago, people couldn't find toilet paper, hand sanitizer, or baking flour. Fast forward one year, and now people are having trouble finding deodorant, teeth whitener, and condoms. Welcome to the post-COVID-19 world of retail. As pandemic restrictions are being lifted around the U.S., people are looking to buy products that will help them … Continue reading Oh My, How Our Spending Habits Have Changed. From Toilet Paper to Teeth Whitener
Most People Lie Two to Four Times Per Day
And our workplaces suffer as a result. According to a recent Wall Street Journal artcle, lying in the workplace begins before somone gets a job and ends at the exit interview. While many of us may consider our lies harmless, they could have significant consequences. The habit of lying becomes contagious, and it does not … Continue reading Most People Lie Two to Four Times Per Day
Taste the (One Flavor) Rainbow
A shout out to my blogging friend Brad, for making me aware of this story. Brad is a gifted poet, and you can find his poems at commonsensiblyspeaking. The story he sent me is not the kind of nonsense you would find on his blog, but everything is fair game on Borden's Blather. The story … Continue reading Taste the (One Flavor) Rainbow
More Free Publicity for Wawa!
Normally, I don't like to write about the same topic this close together, but I figured this was a legitimate exception because of the timing of the topic. A few days ago I wrote a blog: Kate Winslet and I Share an Unbreakable Bond – Wawa, in which I noted that the Netflix show Mare of … Continue reading More Free Publicity for Wawa!
Borden's Blather 