Dr. Rick: Don’t Be Your Parents

ads, Blogging, business, family, humor 1 Minute

I’ve written about and shared many of my favorite TV commercials over the years, but it’s been a while since I have done such a post.

My wife told me about the latest Progressive Insurance commercial, so I had to check it out.

Progressive Insurance has had some of the best commercials on TV over the years, thanks to the wonderful Flo.

About a year ago, they added a new character to their commercials, Dr. Rick. Dr. Rick’s goal is to help new homeowners’ who have started acting like their parents.

And the most recent Dr. Rick commercial is the one my wife told me about.

Here it is:

It’s got humor, it’s got truth, and a memorable catchphrase: “Progressive can’t protect you from becoming your parents, but we can protect your home and auto when you bundle with us.”

A winning combo, and another winning ad from Progressive…

Published by Jim Borden

A 60-something guy trying to figure out the world, and his place in it. Happily married for 40-plus years, three wonderful sons. Accounting teacher, fitness enthusiast, blogger, reader.

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33 thoughts on “Dr. Rick: Don’t Be Your Parents”

    2. The generation of our parents was the best and so we’re the skills , and knowledge they have , unlike today’s lazy , ignorant , punks ,that don’t work and then vote for a politician that will send them a check that was earned off the backs of the working ,usually the past generation that your parents were in . You all should be grateful if you ended up becoming like your parents . That commercials is disrespectful to older people and progressive insurance should be ashamed for running that ad .

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      1. all valid points, but I think the ad was made in fun. and it has probably succeeded in raising awareness of the company, which was probably the main goal.

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      2. I totally. This ad is disrespectful to every parent, especially those ole school one who buildt this country on their backs.

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  7. My parents are totally clueless about all things electronic and my mom never worked so I will never be like her but this is funny, Jim. Where I do sometimes see my mom coming out in me is with regards to my parenting.

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      1. The fact that I don’t remember if the woodchucks were Geico or Progressive shows that the ads don’t work. I only remember LibMutual because of LiMu Emu.

        I love Mayhem which is… State Farm??? I have no idea!! I chose my insurance based on knowing the rep socially. In a total fluke, he’s also my next door neighbors’ rep.

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  9. I could be in those commercials because I know that I’m a dinosaur. I think commercials are getting more creative all the time, and I like these, along with many of the Geico commercials. Maybe insurance companies are good at this sort of thing. Now, if only the greeting card industry could come along. As a dinosaur, I like to buy greeting cards. The problem is more than half of the cards are completely stupid. Just what I need to see—another card about drinking too much or farting. As I look at them, my mind says, “And somebody got paid for this?”

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  10. I’m just tired of Flo and her bunch. Otherwise I agree re the humor of the insurance commercials in general. A lot of them play off the fact that one purchases insurance to cove things one hopes will never happen like Mayhem and continuing to survive if we keep acting like our parents!

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  11. As a parent and grand parent I feel like you are putting parents down as if we are stupid and an embarrassment to our children and the younger generation. It’because because because of our hard work that they enjoy the modern day conveniences they have. The younger generation should encourage and cherish thir heritage

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    1. I am in my mid-60s, and I don’t feel like the commercial was making fun of me at all. I thought it was done in good humor. But I agree, younger people should be grateful for what their elders have done…

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  12. I agree with Ada. I don’t need to be portrayed as an embarrassment to my children. They have shown me that they appreciate my wisdom and advice. I’m glad I can afford better insurance than whatever this one is. 

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