Many of us love the feeling of a good workout.
Sweat is often a by-product of such a workout, followed by a shower, slapping on some deodorant, getting dressed, and then continuing on with our day.
Most of us likely take all the above for granted, but for some, such activities can be a real struggle.
Enter Degree Deodorant.
Earlier this year, the company made history by announcing the launch of Degree Inclusive, the world’s first deodorant designed specifically for people with disabilities. The product—which is still in its prototype phase but will be hitting the market soon—features a hooked design for one-handed usage and magnetic closures on the cap that are easier to handle if you have a limited grip or a vision impairment. There’s also a braille label and instructions as well as an enhanced grip placement, and it features a larger roll-on applicator to cover more surface area per swipe.
Degree Inclusive, however, falls under Unilever’s new Positive Beauty vision and strategy, which focuses on being planet and people-positive. Initiatives under this include banning the word “normal” on packaging and doing away with Photoshop on images.
“Our goal is to improve the health, confidence, and well-being of more than a billion people around the world by 2030, and more importantly drive and champion for inclusivity in the whole beauty and self-care industry,” says Eggleston Bracey, EVP and COO of beauty and personal care at Unilever, Degree’s parent company.
And that includes expanding its investment in the disabled community. Notes Eggleston Bracey, “Making sure we are serving the underserved, and those with disabilities are often part of that group, is a commitment. This is just the beginning.”
Three cheers for Degree and Unilever for developing a product that is targeted at a demographic that is often ignored by marketers.
I wish them, and their customers, the best.