My wife and I were watching the sixties TV show Hazel the other day, and it was quite a throwback to a world I don’t think exists anymore.
For those who may not be familiar with the show, Hazel is an American sitcom about a spunky live-in maid named Hazel Burke (played by Shirley Booth) and her employer, the Baxters. The five-season, 154-episode series aired in primetime from September 28, 1961, to April 11, 1966.
Hazel wears a classic maid’s uniform and is a top-notch cook and housekeeper.
Given that the show is from the early 60s, the show is as out of date as you can imagine. As one example, Mr. and Mrs. Baxter sleep in separate twin beds, with a nightstand in between them. As another, Mr. Baxter seems to wear a suit all day, every day (poor guy).
I was fine with how antiquated the show was, but it was what you would expect from a show made back then.
But what really struck me was when it came time for a commercial break.
I am imagining that the audience for this show is people my age (63) and older, probably much older. And I would think advertisers know this.
So imagine my surprise when one of the commercials was for The Mirror. If you’re not familiar with the mirror, here is an ad for it:
This seemed to be such an odd choice of a commercial to be showing during Hazel.
First, there is the contrast between Hazel’s world of very little in the way of personal technology and a futuristic mirror that has video coming out of it.
Second, there is the target audience thing. As I noted, I would assume that Hazel is being watched by people over the age of 70, and most likely women (yes, you can wonder why I was watching it…). The Mirror is likely targeting a much younger market, and one that is much more likely to be physically active than the Hazel audience.
It was a striking contrast. A classic case of worlds colliding.
Can you imagine Hazel, in her maid’s uniform, working out in front of The Mirror?
Perhaps the show would attract a whole new set of viewers…