We were watching ABC’s World News Tonight earlier this evening, and my wife and I were both struck with how many health care related commercials there were, particularly drug-related.
So once it was over I decided to watch it again, and write down how many commercials there were, how long each one aired, and what the commercial was for.
Here’s a summary:
The news started at 6:30 and was finished at 6:59. During that time period, there were 13 commercials, totaling about 8 minutes and 15 seconds. Considering the first commercial did not come on until about 17 and a half minutes into the 29 minute show, that meant that 72% of the last 11 and a half minutes of the news were commercials.
Of the 13 commercials, 9 were health-related and featured the following pharmaceutical and over the counter products: Rinvoq for rheumatoid arthritis, Entyvio for Crohn’s and ulcerative colitis, Otezla for psoriasis, Eliquis for a-fib, Dulcolax for constipation, Aspercreme for aches and pains, and Trulicity for type 2 diabetes. The other two health-related commercials featured an ad from Merck encouraging adolescents to get an HPV vaccination, and an ad from the American Red Cross encouraging people to donate blood.
If you’re curious, the other four commercials were for Geico, Celebrity Family Feud/Press Your Luck, IBM, and The Bachelor. These ads were about 90 seconds of the 8 minutes 15 seconds of total commercials.
I am sure these advertisers know who their target audience is, and I’m sure ABC knows what their demographics are for the nightly news. So the two join forces and overwhelm us with their messages.
My takeaway is that people who watch ABC World News Tonight may not be the healthiest people in the world, but they have do have access to doctors and drugs.
I need to start watching shows that have ads for cool stuff like iPads and juggling equipment.
I’m sure both the ads and the shows such cool stuff would be associated aren’t nearly as depressing as the news and its commercials.
If you are interested, here is the rough timeline of the commercials on World News Tonight, where the numbers represent the number of minutes and second into the show that the ad was on.
Commercial 1 – 17:35-18:35 Rinvoq for rheumatoid arthritis
commercial 2 – 18:35-19:05 Geico
commercial 3 – 19:05-19:35 Merck for HPV vaccination
commercial 4 – 20:40-21:40 Entyvio for Crohns ulcerative colitis
commercial 5 – 21:40-22:10 American Red Cross for blood donation
commercial 6 – 22:10-23:10 Otezla for psoriasis and psoriatic arthritis
commercial 7 – 23:10-23:30 Celebrity Family Feud and Press Your Luck
commercial 8 – 24:15-25:15 Eliquis for afib
commercial 9 – 25:15-25:35 Dulcolax for constipation
commercial 10 25:35-26:05 IBM for Watson
commercial 11 26:05-26:15 Aspercreme for aches and pains
commercial 12 26:15-27:15 Trulicity for type 2 diabetes
commercial 13 27:15 to 27:35 The Bachelor