How Wonderful It Would Be to See the World the Way Kids See It

Advertising firm Wieden + Kennedy and toymaker Fisher-Price are trying to reawaken the wonder that adults should have for children’s ability to play, to make ordinary things playthings, to make the everyday world a fantasy place. To make toys out of anything. The new ad campaign is part of Fisher-Price’s Let’s be Kids platform, the brand’s … Continue reading How Wonderful It Would Be to See the World the Way Kids See It

This Was One of the Coolest Toys I Had as a Kid

This post was inspired by fellow blogger Michael Kuch, who asked his readers today to respond to a series of questions as a way to get to know each other. One of the questions was "Your Favorite Toy as a Child". My kneejerk response was "Matchbox" toy cars, probably influenced by Michael's answer of Hot … Continue reading This Was One of the Coolest Toys I Had as a Kid

Will I Make It into the Toy Hall of Fame? You May Rely On It.

That was the answer for three toys this year - the Magic 8 Ball, the popular card game Uno, and pinball. The honorees were chosen from a field of 12 finalists that also included American Girl Dolls, chalk, Chutes and Ladders, Fisher-Price Corn Popper, Masters of the Universe, sled, tic-tac-toe, Tickle Me Elmo, and Tudor Electric Football. I … Continue reading Will I Make It into the Toy Hall of Fame? You May Rely On It.