My Blog and the Ikea Effect

This post is inspired by the most recent Dan Ariely column in the Wall Street Journal. Here is one of the emails he received: Dear Dan, My partner and I decided to do a DIY renovation of our kitchen cabinets. We spent many hours at the store discussing options and reviewing our sketches, then struggled … Continue reading My Blog and the Ikea Effect

Friday Fallacy: If By Whiskey

This may or may not become a  semi-regular feature on Fridays. It depends on how many fallacies I find interesting enough to write about. I have been fascinated by the world of behavioral economics for several years now, and always enjoy learning something new, especially when it comes to our cognitive biases. Dan Ariely mentioned … Continue reading Friday Fallacy: If By Whiskey

Dear Students: Cheating Is Disgusting

This post was inspired by the following Dan Ariely letter of advice: Dear Dan, Our neighborhood park has seen a surge in litter and trash. As chair of our neighborhood association, I was thinking of putting up signs, informing people about this issue and reminding them to please use the trash cans. Can you think … Continue reading Dear Students: Cheating Is Disgusting

The Spotlight Effect – Part Two: Forget About Your Bad Hair Day

I first wrote about the spotlight effect back in 2019. Simply put, this refers to the fact that all of us pay a lot more attention to ourselves than other people pay to us. Dan Ariely casts the spotlight on this phenomenon again this week with the following letter: Dear Dan, In an effort to … Continue reading The Spotlight Effect – Part Two: Forget About Your Bad Hair Day

The Economics of Apologies

I'm a big fan of people offering their apologies for when they have done something wrong. In fact, I apologize that you have somehow come across this post and started reading it. I've written about this before (Why Is It So Hard for Some People to Admit They Are Wrong), and in that post included … Continue reading The Economics of Apologies

The Power of Free

A group of researchers offered participants of a study a choice between purchasing a Hershey ’s Kiss chocolate for 1-cent ($0.01) or Lindt Lindor chocolate truffle for 15 cents ($0.15). The participants, recognizing this as a good deal since the price differential in a supermarket would be larger than 14 cents between the two options, overwhelmingly … Continue reading The Power of Free

You Can Do This, Jimmy

You've got this, Jimmy. You can write a blog post that people will find both informative and entertaining. You've come up with some good headlines in the past, Jimmy. You can do it again. Sorry, I was just trying to psyche myself up (for some unknown reason, when I refer to myself in the third … Continue reading You Can Do This, Jimmy

Dan Missed the Most Obvious Solution Here…

It's been two weeks, so that must mean it's time for another "Ask Dan Ariely" post, and fortunately, Dan and the Wall Street Journal came through. Here is this week's email that caught my attention: Dear Dan, I know it’s not good for my health to sit at my desk all day without breaks, so … Continue reading Dan Missed the Most Obvious Solution Here…

Hmmm… Maybe I’m the Exception

In one of today's emails to behavioral economist Dan Ariely, a husband is baffled where he went wrong with the birthday gift he bought his wife. Here's the email: Dear Dan, I bought my brother a top-of-the-line espresso machine for his birthday. My wife remarked that it was a very generous and thoughtful gift, so … Continue reading Hmmm… Maybe I’m the Exception

Don’t Worry, I’ll Never Get Tired of It

It was a good week, thanks to Dan Ariely. I was able to use two letters from his advice column to create two posts. In case you missed it, here is the first one about putting your camera away when you are trying to create memories. And here is the second: Dear Dan, My fiancé … Continue reading Don’t Worry, I’ll Never Get Tired of It