Some readers of my blog may recall that for my birthday this year I asked my wife and sons to each gift me a book that they really liked.
The first book I randomly chose to read was Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland. I have not been able to devote much time to reading it, but what I have read so far has been fascinating.
There has been a lot of focus on behavioral economics and statistics, two of my favorite topics.
As I was reading the book on the Kindle app on my iPad, I discovered a new feature (for me) that I may end up using way too much in my blog. Apparently, I can highlight a portion of the text and send myself an email. I just thought it would be a simple text message, but it actually comes nicely formatted and with the name of the book and the author.
This first I found humorous and interesting, an example of the placebo effect:
I’ll share one more quote from a chapter that looked at how to recruit a diverse workforce:
I’ve been thoroughly enjoying this book, and can highly recommend it. I’m guessing by the time I finish, there may be one or two (or five) more quotes I share on the blog.