Way back in 1999, Budweiser came out with one of its classic commercials – the “WASSUP!!” commercial. It featured a bunch of friends just calling each other and asking what they were up to, to which they replied, “watching the game, having a Bud”. The ad debuted on Monday Night Football in December 1999 and aired during Super Bowl XXXIV in 2000.
Fast forward 20 years, and all sporting events put on hold; the commercial might seem to have lost its relevance.
But we’re talking Budweiser here; you know they’d come up with something clever. And they delivered.
Here’s an updated version, 20 years later. It’s amazing how the guys have not aged over the past 20 years…
But they didn’t stop there, they created a whole new ad, updated for our times:
Whasssuppppppppppp? That’s all it takes to check-in. Staying connected matters now more than ever.
By the way, the Jordan documentary (The Last Dance) on ESPN is phenomenal. And it pairs quite nicely with a Bud…
*image from Mel Magazine