How Wonderful It Would Be to See the World the Way Kids See It

Advertising firm Wieden + Kennedy and toymaker Fisher-Price are trying to reawaken the wonder that adults should have for children’s ability to play, to make ordinary things playthings, to make the everyday world a fantasy place. To make toys out of anything. The new ad campaign is part of Fisher-Price’s Let’s be Kids platform, the brand’s … Continue reading How Wonderful It Would Be to See the World the Way Kids See It