Tag: jokes

Telling Jokes as Part of Your Business Plan

Who doesn't like a good joke? But how many business owners make joke-telling a key part of their advertising strategy? Enter Norman the Floorman of Norman Carpet One in Bryn Mawr, PA. Norman Chaikin, owner of Norman Carpet One, has been in the flooring business for more than 40 years, and is a frequent advertiser … Continue reading Telling Jokes as Part of Your Business Plan →

The Art of Giving an Effective Non-Answer

I'll admit it. Over the years there have been times when students have asked me a question to which I didn't quite know the answer, but for some reason, I decided to answer anyway. Sometimes I got lucky and gave the right answer, and sometimes I've given the wrong answer. And sometimes I gave an … Continue reading The Art of Giving an Effective Non-Answer →