I Decided to Splurge Today

It was time for me to pick up a pack of new razors today, and so while browsing through the selections at Target, I narrowed it down to two choices. I have no built-in brand preference for razors, it seems like I choose randomly whatever pack of razors catches my fancy at the moment. A … Continue reading I Decided to Splurge Today

So Much for Having a Brand Name

Companies spend millions of dollars to develop their brand names so that they are easily recognized and well thought of (source - just guessing, off the top of my head). But sometimes, a company may need to rebrand itself.to reflect a changing product mix. Some examples include: Dunkin' Donuts changed its name to Dunkin' Burlington … Continue reading So Much for Having a Brand Name