The Two Penny Difference

This is the 42nd in a collection of newspaper ads written by Harry Gray, then CEO of United Technologies, that appeared in the Wall Street Journal from the late 1970s through the early 1980s. Here is the text from that ad. If you earn a dollar and spend 99 cents, you're OK. But spend $1.01 … Continue reading The Two Penny Difference

The Power of Parents

This is the 31st in a collection of newspaper ads written by Harry Gray, then CEO of United Technologies, that appeared in the Wall Street Journal from the late 1970s through the early 1980s. Here is the text from that ad. Last month we ran a pledge for students to sign and said it would … Continue reading The Power of Parents

Johnny and Suzy Better Get Cracking

This is the 21st in a collection of newspaper ads written by Harry Gray, then CEO of United Technologies, that appeared in the Wall Street Journal from the late 1970s through the early 1980s. Here is the text from that ad. A University of Chicago study shows Russian high school students are ten times better … Continue reading Johnny and Suzy Better Get Cracking

Reading at the Dinner Table

This is the 13th in a collection of newspaper ads written by Harry Gray, then CEO of United Technologies, that appeared in the Wall Street Journal from the late 1970s through the early 1980s. Here is the original ad. Tonight  at the dinner table, read something out loud to your family. Tomorrow night, let another member … Continue reading Reading at the Dinner Table

You Can Help with This Problem

This is the 11th in a collection of newspaper ads from United Technologies that appeared in the Wall Street Journal from the late 1970s through the early 1980s. Here is the original ad. Consider this: Since 1941, including World War II, Korea, and Vietnam, 519,264 Americans were killed in combat. Since 1941, 1,788,400 Americans were … Continue reading You Can Help with This Problem

The Dumbest Person in the World

This is the ninth in a collection of newspaper ads from United Technologies that appeared in the Wall Street Journal from the late 1970s through the early 1980s. Here is the original ad. How dumb? Very dumb. It's the American who knocks what he's got. Here's what he's got: A country of unbounded beauty. Almost … Continue reading The Dumbest Person in the World

(General) Doolittle Did a Lot, and So Have Many Others

This is the eighth in a collection of newspaper ads from United Technologies that appeared in the Wall Street Journal from the late 1970s through the early 1980s. Here is the original ad. Who was this skylarking exuberant young eagle who raced across the sky and into the hearts of people everywhere? His name, a … Continue reading (General) Doolittle Did a Lot, and So Have Many Others

Do You Remember Who Gave You Your First Break?

This is the third in a collection of newspaper ads from United Technologies that appeared in the Wall Street Journal from the late 1970s through the early 1980s. Here is the original ad. Someone saw something in you once. That's partly why you are where you are today. It could have been a thoughtful parent, … Continue reading Do You Remember Who Gave You Your First Break?

Get Out of That Rut

This is the second in a collection of newspaper ads from United Technologies that appeared in the Wall Street Journal from the late 1970s through the early 1980s. Each one of the ads was a classic, and as soon as I start reading one of the ads now, it all comes back to me, over … Continue reading Get Out of That Rut

Stay in Touch – Courtesy of United Technologies

While I was in grad school at Carnegie-Mellon from 1979-1981, United Technologies ran a series of full-page ads in the Wall Street Journal that never mentioned UT or its products, but instead provided words of wisdom and inspiration. The ads stuck with me, and I recently tried to find the ads on the web. I … Continue reading Stay in Touch – Courtesy of United Technologies