Music Monday: Most Likeable and Most Memorable Jingles of All Time

Advertising jingles have been part of American culture for nearly 100 years.  According to the Smithsonian, the first jingle broadcast on the radio debuted on Christmas Day 1926 to praise the virtues of Wheaties cereal. A former neighbor had his own advertising firm that specialized in creating jingles for commercials. His license plate was JINGLES. … Continue reading Music Monday: Most Likeable and Most Memorable Jingles of All Time

Beware of Ads That Rhyme, They’ll Get You Every Time

According to the latest Pinkcast, there is a lot of evidence to suggest that rhymes are an incredibly persuasive tool. In a study titled, “Birds of a Feather Flock Conjointly: Rhyme as Reason in Aphorisms,” researchers found that participants who were given rhymes found the message more accurate and more insightful. The reason was that … Continue reading Beware of Ads That Rhyme, They’ll Get You Every Time