Coca-Cola has always had some great ads, and this year’s Christmas video is no exception.
Coca-Cola’s Christmas marketing campaign, called ‘The Letter’, asks consumers to “give something only you can give – yourself” this Christmas as it encourages people to be truly present with each other. (The U.S. version of the ad ends with the “Together Tastes Better” tagline.)
The new campaign marks 100 years since Coca-Cola created its first festive activity and builds on its association with the festive period.
The ad, created by Wieden+Kennedy London, begins with a father preparing to leave home to go to work. As he is about to leave, his daughter hands him a carefully written letter to Santa, asking him to post it on his way.
Busy at work, we see him realize he has forgotten to post the letter. And so he goes on a mission to ensure it is safely delivered to Santa ahead of Christmas that includes traveling across seas and through jungles before reaching the North Pole.
The ad is being shown globally in 91 of Coca-Cola’s markets.
Oscar-winning filmmaker Taika Waititi directed the spot in partnership with Wieden+Kennedy London. “The Letter” was shot over five days in August in Waititi’s home country of New Zealand. Coca-Cola and Wieden+Kennedy London staffed the project entirely with local actors and production crews, eliminating the need for international travel.