I’m not sure I would have ever come across this ad if it hadn’t been for my middle son sending me the link.
“Take Care of Yourself” is a new holiday advertisement from Doc Morris, one of Germany’s biggest online pharmaceutical services.
The ad starts off with an elderly man apparently living alone, looking at photographs of himself when he was younger and more athletic. A glance outside at a Christmas tree sparks something inside him to dust off an old kettlebell and try to train with it.
At first, he can’t even lift it off the ground, and after a couple of days of little progress, he seems to give up.
Then a few days later he spots a young family, which motivates him to take his training seriously. This time around, after several workouts, he is able to lift the kettlebell up to his shoulders and stretch his arms out in front of him. He even takes up walking and jogging (you can’t ignore cardio).
The next scene is of him driving to his daughter’s house on a snowy Christmas.
I’ll let the video tell the full story:
So all that training had a specific purpose – to be able to lift up his granddaughter so that she put a star on top of the Christmas tree.
Not only is it a heartwarming story, but it’s also a testament to the power of functional fitness.
Here’s a definition of functional fitness from the Mayo Clinic:
Functional fitness exercises train your muscles to work together and prepare them for daily tasks by simulating common movements you might do at home, at work or in sports. While using various muscles in the upper and lower body at the same time, functional fitness exercises also emphasize core stability.
That’s exactly what the grandfather was doing, using the kettlebell to simulate the movements he would need to lift his granddaughter. And we all need the motivation to get us through our workouts; what better to motivate us than our loved ones. The ad also shows us that we can ignore the naysayers, those who don’t think we can do something, for whatever reason. In this case, the man’s age.
It’s the kind of ad that all gyms across the country should be posting to their web sites, and then explaining how they incorporate functional fitness into their fitness philosophy.
This is one of my favorite Christmas ads I’ve written about over the years not only because it makes me feel all warm and fuzzy, but because it’s not really selling anything, except the benefits of a heatlhy lifestyle.
Well done, Doc Morris…