It’s the gift that keeps on giving – the heartwarming ads that are released this time of year, particularly by British retailers.
The ads have been a staple of my blog since the beginning, and this year will be no different. My plan is to share several Christmas ads over the next few weeks, one at a time.
The one for today’s post is actually from 2018, but I just found out about it a couple of weeks ago, courtesy of my sister.
The commercial is from France, and features Bouyges Telecom.
I found it to be a heartwarming commercial, and I discovered some fun facts, courtesy of Wikipedia, about the song featured in the ad.
“Come and Get Your Love” is a song by Native American rock band Redbone. The song peaked at number 5 on the Billboard Hot 100 chart on April 13, 1974. It spent 18 weeks in the Top 40 and landed as the fourth-most popular song on the Hot 100 for 1974. The single was certified gold by the RIAA on April 22, 1974, which indicates that it had shipped over a half-million copies in North America. The song is Redbone’s highest-charting single.
Now here’s the interesting part.
In France, the single peaked at number 177 on the singles sales chart (physical sales + downloads) in 2017. The following year, Redbone’s version featured in a Christmas 2018 media advertising campaign from Bouygues, the French telecommunications company, and the song soon rose to the top of the pop charts. It entered the downloads chart’s Top 10, and reached number one on the singles sales chart at the end of the year. It also peaked at number 20 on the singles chart (downloads plus streaming) during the last week of the year.
I’m not really sure why it was as high as number 177 in 2017, but it’s easy to see the effect that the commercial had on the popularity of the song in 2018.
I’m sure Redbone would have never guessed that one of their songs would be part of a French Christmas commercial 45 years later.
It’s a small world after all.