How to Avoid Behaving Irrationally

Dan Ariely has written several books about irrational decision making, including Predictably Irrational and The Upside of Irrationality. His books are both enjoyable and educational. In addition, he has a regular column in the Wall Street Journal called Ask Dan, which has been the basis for many of my blog posts over the past five … Continue reading How to Avoid Behaving Irrationally

Gift Card vs. Cash – Which Would You Prefer?

It's a question that at first glance, at least to me, has a simple answer. Cash, of course. Cash enables you to do anything you can do with the gift card, plus a whole lot more. A gift card, on the other hand, restricts your choices to just the gift associated with the card. By … Continue reading Gift Card vs. Cash – Which Would You Prefer?

The Sunk Cost Fallacy

You're a college student and a die-hard Bruce Springsteen fan. You bought a ticket for $150 two months ago to see him in an upcoming concert. The day of the show has finally arrived, but you have a big Accounting test the next day. If you go to the show, you will miss some valuable … Continue reading The Sunk Cost Fallacy