Mattress Madness

Today's Wall Street Journal had a story by Stephanie Yang that looked at the world of online mattress sales, and how people try to scam the system. Many online mattress firms offer "free" trial periods during which customers can try out a mattress. The customer typically pays for the mattress upfront and gets a full … Continue reading Mattress Madness

Sweet Dreamery: Taking Naps in the Middle of NYC (with the help of a boring accounting book)

Casper, the online mattress retailer, opened the Dreamery in New York City in July of this year, right next door to its retail store in Soho. Casper refers to the space as “a magical oasis in the middle of New York City where you can hit pause and recharge whenever you want.” Jeff Brooks, CMO of Casper, … Continue reading Sweet Dreamery: Taking Naps in the Middle of NYC (with the help of a boring accounting book)