The Staples Center is one of the most well-known sports and entertainment venues in the U.S.
The arena is home to the NBA’s Lakers and Clippers, the NHL’s Kings, and the WNBA’s Sparks. Nineteen Grammy Award ceremonies have been held at the venue and it regularly hosts concerts from chart-topping music artists. Several high-profile events, including memorials for Michael Jackson and Kobe Bryant, have been held at the arena.
It has been known as the Staples Center, after the office supplies company, since it first opened in 1999. The inaugural event was a Bruce Springsteen & The E Street Band concert.
Well, it appears that those days are over.
Reflecting the changes in our economy, the arena will be renamed Crypto.com Arena, with Crypto.com paying $700 million over 20 years for the naming rights.
Crypto.com is a cryptocurrency platform and exchange headquartered in Singapore. Founded in 2016, Crypto.com has been on a spending spree across the global sports landscape over the past year. The platform has inked high-visibility sponsorship deals with Formula One, the UFC, Italy’s Serie A, Paris St-Germain, and the NHL’s Montreal Canadiens – while also purchasing the Philadelphia 76ers’ uniform sponsorship patch.
Talk about trying to raise brand awareness.
I can see the nickname of the place becoming “the crypt”, with the slogan being “a place where opponents come to get buried”. The marketing people are probably excited about the possibilities.
Image from ttec