It’s been a while since I’ve shared a favorite commercial. but after showing the classic “Think Different” commercial from Apple in class today, it put me in the mood to see what the latest batch of commercials look like.
One that struck me was an ad for Telefoot. Here is a description of the ad:
Having won the World Cup twice (2018, 1998), the French adore le footie. So, a channel that broadcasts nothing but the beautiful game is bound to hit the back of the net. To kick off the return of the season, along with the launch of the new platform Telefoot (La Chaîne du Foot – the result of an alliance between Mediapro and TF1 Group), Ogilvy has conceived Le Pied, a charming meditation on the wonders of those hard-working, toe-frilled, bone-rich attachments at the base of our legs.
Directed by Ida, produced by Mediaproduction and Mikros, the film celebrates the oft-overlooked appendage with a lively parade of images, including an orangutan’s dextrous toes, a tot’s first steps, footfall on the moon, hopscotch, ballet dancers on pointe, and, of course, the satisfying slicing of a ball into the goal.
“The foot,” explains Alexis Benoit, Creative Director, Ogilvy Paris, “is often a less-recognized body part, doing the dirty work without any of the credit. To play on this, Le Pied takes a wider perspective on the popular sport by showing the feats, such as football, made possible by the foot. There’s nothing a foot can’t do, but of all the feats it’s capable of, the greatest of all is football.”
Here’s the ad (click on the image to bring you to the site that will play the ad):
Not bad, not bad at all…
Nice ad, but that ain’t football, it’s soccer. I don’t care what they say.
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I’m just trying to pretend that I’m worldly…
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This is a great advert, Jim. Very clever. I’ve shared to FB and tagged my sister. She’s in advertising and will enjoy it.
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I’m glad you enjoyed it, Robbie, and thanks for sharing!
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Excellent images and uptempo music in that advertisement. I’m a fan of the advertisement, though football (soccer) doesn’t have enough scoring for me. I’m not quite sure why in some sports that lack of scoring doesn’t bother me. I like a pitcher’s duel in baseball, although a slugfest is fun also. What did Greg Maddox used to say—”Chicks dig the long ball.”
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I’m glad you enjoyed it Pete. I am starting to have more of an appreciation for soccer.
and here is a Pete Rose quote: Singles hitters drive Fords. Home-run hitters drive Cadillacs.
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I love the concept, and it delivers, right to the goal! (speaking from an fomer-ad person perspective) p.s. i must have some orangutan in my family, as I have always been able to pick things up with my toes/feet. another skill set to add to my resume.
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you never know when those orangutan skills will come in handy (or is it footy) 🙂
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The commercial was very entertaining and makes its point beautifully. What goes by unnoticed is France’s excitement about winning the World’s Cup twice in twenty years. Not necessarily what you think of when you think of a sports dynasty. But, hey, we all have to hold onto what we got. Great post, Jim!
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thanks, Brad. I wonder if the U.S. men will ever win the cup in my lifetime…
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We can dream…⚽🥅
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yes….
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I think my football playing family will enjoy that ad. Thanks, Jim.
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I would think soccer fans would enjoy the ad…
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I think so! (football is soccer or vice versa).
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yes, the two names can get confusing… 🙂
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Very good ad, and a lesson for those of you who think ‘football’ is a game played by a squad of a zillion terminators, only two of whom ever put their foot near the ball. That isn’t football to the rest of the world 😉
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it is a wonderful sport; it’s just that soccer is such a better name 🙂
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I’ll admit that it is used here too, but the game really is football, as opposed to handegg 😉
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I’m guessing handegg wouldn’t catch on, but you never know! 🙂
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You’re already playing it 😉
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I meant to say that word would never catch on 🙂
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Plenty of memes on Google would say otherwise 😉
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I will have to do a search for them…
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Search ‘handegg memes’ and you’ll see what I mean 😉
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thanks, just found some funny ones… 🙂
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There are quite a few, aren’t there. 😊
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indeed there are 🙂
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It is a great commercial although I like your descriptive commentary more. 😄
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no surprise that you liked that part – I copied it from the shots.net web site!
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Ha! I’d never do that. 🙄 Any video about the marvelous abilities of the foot should include a 50-yard field goal, punt or kickoff in American football. Europeans might not get it.
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the Alabama-Auburn game…
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Nice concept. It appeals to the anthropologist in me!
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that’s a good endorsement to have!
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Omg that was such a good ad!
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glad you enjoyed it!
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You sure know how to pick them. Most Excellent
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glad you liked it!
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Not sure Rugby players would agree that of the all the feats it’s capable of, the greatest of all is football. Of course it’s what you call soccer!
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Rugby players are in their own category – they seem to require a bit of crazy. And I guess it would be confusing if we had two sports called football 🙂
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Clever marketing! 😉
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it was a good ad…
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