Here is Seth Godwin’s blog post from Friday:
In many situations, a leaky roof is worse than no roof at all.
If there’s no roof, we’re not surprised or disappointed if we get hit with some raindrops. But a roof that leaks has raised expectations and then failed to meet them.
Promising us a roof and then breaking that promise might be worse than no roof at all.
His words remind me of the wise decision I made to call my blog: “Borden’s Blather”. In case you didn’t know, the meaning of blather is “long-winded talk with no real substance.”
I’ve never promised my readers that they would ever find anything of substance by reading one of my posts. As a result, if they finish reading one of my posts and think “I’ll never get those two minutes back”, they shouldn’t be surprised or disappointed. That’s what blather is.
On the other hand, if by some miracle a reader enjoys one of my posts, then it’s a pleasant surprise (especially for me).
So yes, rather than set high expectations and disappoint you almost every day, I’ve opted to go the other way. Set no expectations, and deliver on that promise as best I can.
And if you get wet, don’t blame me…
*image from Home Guard Incorporated