This is a
job question for Superman Dan Ariely.
A few times during the year, Wawa, the Philadelphia-based convenience store (and by far THE best convenience store chain in the U.S.), has a promotion that offers any size coffee for just $1.
The coffee cup sizes come in small, medium, large, and extra large, and every time I go to Wawa during this promotion, I am shocked to see people getting a cup size smaller than extra large. It seems like the kind of decision that would be in Sebastian Maniscalco’s routine, What’s Wrong with People?
Maybe there’s a rational explanation for such behavior, but I can’t think of what it might be. Here are some reasons why it makes sense to get the extra large:
- It appears that the bottoms of each cup are all the same size, so it doesn’t seem as if it would be a car cup-holder issue.
- Even if you only want 12 ounces of coffee, what’s the harm in getting 24 ounces. Perhaps you will change your mind later, but even if you don’t, all you need to do is throw the extra coffee down the drain.
- If you’re worried about drinking that much caffeine, then make it a half-caf.
- The extra large size will help keep you better hydrated than a smaller size would. And we all know the importance of good hydration.
It’s not always the case that more is better, or that bigger is better.
But in this situation, it clearly is.
Thanks, Wawa, for offering an extra large coffee for just $1.
(If you want to read more about Wawa, here is a previous post I did about its greatness).
*image from Buzzfeed