How Important Are You?


This is the 15th in a collection of newspaper ads written by Harry Gray, then CEO of United Technologies, that appeared in the Wall Street Journal from the late 1970s through the early 1980s. Here is the original ad.

More than
you think.
A rooster
minus a hen
no baby chicks.
Kellogg minus
a farmer
no corn flakes.
If the nail
factory closes,
what good is the
hammer factory?
genius wouldn’t have
amounted to much
if the
piano tuner
hadn’t shown up.
A cracker maker
will do better
if there’s a 
The most skillful
surgeon needs
the ambulance driver
who delivers the
Just as Rodgers
needed Hammerstein
you need someone
and someone 
needs you.

In this ad, Gray makes the point that we all depend on each other. You need someone and someone needs you. The ad reminded me of one of my favorite quotes:

To the world you may be one person but to one person you may be the world.

And that makes you very important indeed.


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