Earlier this year, Coors Brewing launched a new ad campaign designed to infiltrate people’s dreams. The goal, of course, was to get people to buy Coors beer, Coors encouraged people to watch a short online video before bed, then play an eight-hour “soundscape” through the night. If successful, this “targeted dream incubation” would trigger “refreshing … Continue reading Be on the Outlook for Targeted Dream Incubation (TDI) →