The Spotlight Effect – Part Two: Forget About Your Bad Hair Day

I first wrote about the spotlight effect back in 2019. Simply put, this refers to the fact that all of us pay a lot more attention to ourselves than other people pay to us. Dan Ariely casts the spotlight on this phenomenon again this week with the following letter: Dear Dan, In an effort to … Continue reading The Spotlight Effect – Part Two: Forget About Your Bad Hair Day

The Science of Enclothed Cognition

Never heard of "enclothed cognition"? Neither had I until reading a recent story in the WSJ by reporter Ray Smith. Enclothed cognition is an area of research that examines the signals clothes send to the brain, says Dr. Adam Galinsky, co-author of the research that coined the term. “In some ways, the clothes that you … Continue reading The Science of Enclothed Cognition