You may have heard about the quality control problem Hershey is having with its kisses. Apparently, a few of them are missing the tip, as shown in the picture above.
“The iconic, conical shape is one of the reasons families have loved Kisses for generations,” according to Jeff Beckman, a Hershey spokesman. “We shape the tip on our classic, solid Milk and Dark Chocolate Kisses to create that iconic appearance. And while there has always been some variability in that process, we are working to improve the appearance because it’s as important to us as it is to our fans.”
While many people are upset about this variability (really, there are people who get upset about stuff like this), Hershey, as you can see, has tried to make light of it.
Since I don’t eat Hershey Kisses, I could care less about whether the tip is perfect.
But what does concern me is the logo for Hershey Kisses, which contains a “hidden” Hershey Kiss.
Here is the logo – can you see the hidden candy kiss inside the logo?
If not, here is a more obvious look:
If you look at the Hershey Kiss that is part of the logo, it contains a perfect tip.
So if the quality control problem continues, will Hershey have to create a new logo?
I think that is a much bigger concern, and since I love the logo, I hope they solve their problem.
And you may be aware, but that is not the only corporate logo with hidden symbols in it.
Here’s a link to some of the more famous ones:
My favorites are the Tostitos and the Hope for African Children Initiative logos.
If you can’t see the hidden symbol, here is the link once again.